Spielwarenmesse: Video: Buying smart in the toy trade

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18. April 2018 / Market

Video: Buying smart in the toy trade

from Spielwarenmesse eG

In his webcast, Wolfgang Blatt offers best practice tips on how he has successfully run his Urmel toy store in Mannheim for more than twenty years.

Wolfgang Blatt has kept his “Urmel – richtig gutes Spielzeug” toy store in Mannheim on its successful course for more than twenty years. As an example of best practice, his presentation provides insights into his box of tricks relating to purchasing, own brands, budgeting and the added value of trade fair participation. Having a personal touch makes for a successful store, as customers have an expert they can turn to.   

This presentation of the company and its best practice approach from the Toy Business Forum 2018 includes:

  • General practices and essential advice on making the right purchases
  • Benefits of own brands as a unique selling point
  • Tips on financial frameworks and the use of discounts
  • How trade fair participation can help boost success
Toy Business Forum 2018 – Best Practice: Buying smart in the toy trade
 

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