Spielwarenmesse: Video: how retailers are creating new incentives to buy with a wow effect

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Video: how retailers are creating new incentives to buy with a wow effect

from Spielwarenmesse eG

Customers expect an experience when making a purchase. Retailers can incentivise them to buy a product right in front of the store. Shoppers can be turned into purchasers using simple methods. 

Marketing Director Claudia Rivinius gives a number of tips in the video on how to change how your product looks to create a wow effect for customers in the future. The following aspects should help you create new buying incentives for customers.

  • Attract: focus on the product
  • Engage: mobilise the shopper
  • Sell: trigger the impulse to buy
  • Why does the customer buy?
Wowing customers: you have got to catch their eye to attract footfall

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