Spielwarenmesse: Video: How retailers are overcoming the digital challenge

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Video: How retailers are overcoming the digital challenge

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Online trade poses many challenges to brick-and-mortar retailers. Marco Atzberg, a member of the Executive Board of the EHI Retail Institute in Cologne, discusses the measures that must be taken by retailers and success factors. In his presentation, he addresses social change and the resulting consequences for retailers.

His presentation entitled “Success factors in online shopping – how retailers are overcoming the digital challenge” shows you:

  • how online shops are creating growth in the mail order trade
  • what influence demographic change is having on brick-and-mortar businesses
  • how the quality of online shops is assessed using the “OMI value” (online shop maturity index)
  • how online shops behave in a practical test and in a comparison.

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