Spielwarenmesse: Video: how to draw attention to your products

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Video: how to draw attention to your products

from Spielwarenmesse eG

80% of all buying decisions occur at the point of sale - there, artistic design and shop attractiveness play an important role. Klaus Lach, CEO of OWD GmbH, knows how well arranged products can support the buyers' decision process. In his presentation "Tomorrow's retail showcasing - more emotional, more innovative and more design-oriented", he shows creative examples of how you can stage your store and your products impressively.

In this video, Klaus Lach gives you tips and examples:

  • on how to arrange the perfect set-up for your products
  • which design elements will be the upcoming trends
  • for individual and unique designs of your storefront
Toy Business Forum 2015: Tomorrow's retail showcasing

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