To what extent do emotions influence purchase decisions? What emotions should you appeal to in customers and how can you evoke these emotions? Hermann Hutter has simple but effective answers to these and other questions. He has been involved in the toy industry for more than 10 years through his “Huch! & Friends – Hutter Trade” publishing company and is the CEO of Abt, a long-standing lifestyle store in Ulm/Germany. He uses examples to guide you through the themed experiences which Abt has to offer and provides you with inspiration and suggestions for your own business.
In his presentation entitled “Best practice: Inspiring customers through emotions”, Hermann Hutter speaks about:
- the concepts, profiles and visions that make up one’s own company,
- emotional and varied decoration methods for inspiring your customers,
- how to stage goods and sales floors as themed experiences,
- events as a useful, supportive marketing tool.
Tips and knowhow for the toy industry: Visit the Toy Business Forum at the Spielwarenmesse® 2016! Experts teach you in different presentations strategies and recommendations on the subject of design, marketing and much more. Learn more about the Toy Business Forum.