How can retailers best adjust for the digital age? Jens Rothenstein, project manager at the Institute of Retail Research (IFH) and the ECC in Cologne, has some solutions.
Using interesting graphics and statistics, he shows you how traditional buying patterns are shifting towards ever more relevant online trade. He also gives you tips on this that you can apply in your retail venture.
The presentation from Dr. Jens Rothenstein, “Commerce in the digital age – challenges and opportunities”, addresses:
the shift from needs-based shopping towards shopping as an experience,
the steady trend towards ever growing online trade,
the generational shift from traditional retail buyers towards online shoppers,
the right way to link brick-and-mortar stores and online shops,
the importance of the interplay of brick-and-mortar stores and online shops,
explicit examples of how the online versions can be incorporated into retailing