Spielwarenmesse: Video: Successful selling with emotional competence

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Video: Successful selling with emotional competence

from Spielwarenmesse eG

In her presentation, management consultant Gaby Marx plays the trump card of brick-and-mortar retailers: how to turn personal contact into a long-term customer relationship.

Management consultant Gaby Marx explains in the webcast how specialist brick-and-mortar retailers can exceed their customers’ expectations by appealing to them at an emotional level. After all, even if you see yourself as being in competition with online businesses, the key USP still belongs to your domain: the opportunity to increase sales per customer and build long-term customer relationships through trust and interpersonal interactions.

The topics of this presentation at the Toy Business Forum 2018 include:

  • How to elicit positive emotions in retailing and build trust
  • How to diffuse stress as a consumer block and address each customer individually
  • How customer age affects buying behaviour and your range
  • How to increase the time customers spend in your store and the quantity of things they buy
Toy Business Forum 2018 – Successful selling with emotional competence

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