Spielwarenmesse: Video: The way we will buy in the future - 2025 trends in retailing

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25. April 2018 / Trends

Video: The way we will buy in the future - 2025 trends in retailing

from Spielwarenmesse eG

In his presentation, Mark Sievers of KPMG AG Wirtschaftspruefungsgesellschaft addresses how customers want a multi-channel retail experience and which toy preferences they have.

Mark Sievers, Head of Consumer Markets, presents the results of two studies conducted by KPMG. The key takeaway: consumers expect a multi-channel offering. Retailers who manage to perfectly integrate online and offline shopping will be more competitive over time.

The topics of this presentation at the ToyBusiness Forum 2018 include:

  • What customers really expect of retailers and which services they use
  • How retailers can increase footfall at the POS and conversions in online shops
  • Which decision-making criteria influence buyers in the German market when shopping for toys
Toy Business Forum 2018 – The future of buying: Retail trends in 2025
 

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