In his presentation, Mark Sievers of KPMG AG Wirtschaftspruefungsgesellschaft addresses how customers want a multi-channel retail experience and which toy preferences they have.
Mark Sievers, Head of Consumer Markets, presents the results of two studies conducted by KPMG. The key takeaway: consumers expect a multi-channel offering. Retailers who manage to perfectly integrate online and offline shopping will be more competitive over time.
The topics of this presentation at the ToyBusiness Forum 2018 include:
- What customers really expect of retailers and which services they use
- How retailers can increase footfall at the POS and conversions in online shops
- Which decision-making criteria influence buyers in the German market when shopping for toys
Toy Business Forum 2018 – The future of buying: Retail trends in 2025