Spielwarenmesse: Webcast: A new world of experience – Visual communication in the digital age

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Webcast: Eine neue Erlebniswelt – visuelle Kommunikation im digitalen Zeitalter
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Webcast: A new world of experience – Visual communication in the digital age

from Spielwarenmesse eG

A journey through unique retail concepts and digital applications: Caroline Zöller, founder of the Forteam communications agency and lecturer at the Retail Academy, provides an overview of digital trends in retailing in the Toy Business Forum at the Spielwarenmesse® 2020, from perfect product presentation to unique customer experiences. Retailers will learn from the webcast what they need to do to perfect their customers’ shopping experience and make use of the benefits of technology.

The #digital presentation at the Toy Business Forum 2020 looks at:

  • Emotional appeal as a success factor
  • Perfect product presentation
  • Customer benefits through special services, in-store navigation and the like
  • Interaction with customers
  • Creating the perfect shopping experience
Toy Business Forum: A new world of experience – Visual communication in the digital age

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