A mirror equipped with artificial intelligence, combining beauty tips with purchase recommendations? From voice commerce to online marketplaces, the digital transformation is in full swing in the retail sector. This is having a lasting effect on how consumers behave and their expectations of retailers. Mailin Schmelter, team leader and deputy division manager of Customer Insights at IFH Cologne, discusses digital trends in retailing in the Toy Business Forum at the Spielwarenmesse® 2020.
The #digital presentation from the Toy Business Forum 2020 covers the following topics:
- Consumer behaviour and current market trends
- Reasons for the increasing popularity of online marketplaces such as Amazon and other platforms
- Voice assistants as a mega-trend: voice commerce, voice control and the like
- Digital point of sale
Toy Business Forum: Digital retailing – From voice-enabled platforms to in-store experiences
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