Spielwarenmesse: Why robo toys are offering customers additional inducements to buy toys

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Why robo toys are offering customers additional inducements to buy toys

from Spielwarenmesse eG

Electronic toys and classic toys with digital features are in great demand in the shops. Many classic toy manufacturers are fitting new products with technical components that provide special play experiences. From apps to robots via drones, the range of goods on offer is now very diverse. Robots for programming in particular have the potential to reach new target groups.

Meccano: Meccanoid
Meccano: Meccanoid

One is scarcely able to imagine the future without thinking of the term "robots". Intelligent devices that mow the lawn and help in the household were, many years ago, still wishful thinking and very much in the style of "Bicentennial Man" and "I, Robot". In the meantime, there are apps to control one's household and even robots are increasingly taking over the nursery.

Robots in toy form

Toy robots come in all shapes and sizes and with completely different modes of operation. One can buy machines to build and program oneself, round, rolling robots that can also swim in water, and extremely small robots. Even remote-controlled cars are partly like robots due to their very specialised technology.

Drones have likewise been an emerging star on the robot sky for several years. One has heard a lot about drones in the past few years, whether for use in the military, as a gadget delivering parcels or a toy for amateur pilots. The latest drones are now establishing themselves as children's toys, as was evident at the  Spielwarenmesse® 2016.

Future toys buyers with an innate predilection for technology

The interest of "digital natives" in robots and technology toys is much more pronounced from the outset, as these children have grown up with many technical innovations. The new generation of children can scarcely imagine a world without a smartphone and tablet. Retailers can make use of this innate interest by adapting their robot ranges to suit the interests of the target group.

KOSMOS Verlag: KosmoBits
KOSMOS Verlag: KosmoBits

Due to the manifold possibilities in this area, providing a choice that is as multi-faceted as possible is not a problem. A robot or computer that must first be assembled and programmed before use appeals to that part of the child that likes "making things". Children need to understand how things are joined up and, at the end, they have the satisfaction of having created something that stands before them in all its glory. The current ToyAward winner in the Teenagers & Family category – KosmoBits of KOSMOS Verlag – for example, adheres to such a play principle.

This approach provides not only fun and play for the children, but also an early learning experience. It offers them early learning of skills that will be of enormous help to children in later life: understanding how things are connected, organisational skills, and patience when dealing with complex tasks.


Would you like to impress your customers with new ideas? This month's edition of our specialist toy magazine provides you with more suggestions direct from the Spielwarenmesse® 2016 that will allow you to create new inducements for customers to buy toys this year.

 

Author of this article:

Spielwarenmesse eG

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