Spielwarenmesse: Date, prices and opening hours

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70 years Spielwarenmesse logo

Celebrate with the Spielwarenmesse®

Experience the Spirit of Play at the key meeting point for the toy industry. As the largest and most important event of the year, the toy fair in Nuremberg brings together all international decision-makers. Well-known brands, trendy start-ups, buyers for major chains, independent retailers and large numbers of media representatives combine to make the Spielwarenmesse® a unique event for all players in the toys and games market.

70 years Spirit of Play

Be there when the Spielwarenmesse® invites the world of play to its 70th anniversary. Besides a new product group, you can also expect fantastic events and activities on each day of the toy fair. The newsletter will keep you informed of the activities we have in store for you for the 70th Spielwarenmesse®.

Fair facts

2019: 30 January - 3 February

Opening hours: Wednesday to Sunday, 9:00 am – 6:00 pm

2020: 29 January - 2 February

presale e-ticket presale paper ticket
(only available in Germany)
ticket desk
NCC West, Entrance Mitte, NCC Ost
one-day ticket 19,00 € 25,00 € 30,00 €
permanent ticket 38,00 € 49,00 € 55,00 €


Messezentrum Nürnberg (Nuremberg Exhibition Center)
Messezentrum 1
90471 Nuremberg, Germany

Travel & arrival information

Find all results of the 69th Spielwarenmesse® summarized in the fair report.

You can discover at the Spielwarenmesse®

Nuremberg is the place to be, since everyone is here. It is the only trade fair where you meet everyone from everywhere. Our company is represented with sales representatives from 50 countries here.

Pascal Bernard, C.E.O., Juratoys with brands Janod and Kaloo

Spielwarenmesse Impressions
  • 2,902 exhibitors from 68 countries
  • including 895 exhibitors not present at any other fair
  • More than 70,000 visitors from 130 countries
  • including around 30,000 visitors who only attend the Spielwarenmesse®
  • 1 million products
  • 120,000 new products


Stay informed with trends and developments of the toy market. Register for one of our newsletter.



Stay informed with trends and developments of the toy market. Register for one of our newsletter.