Spielwarenmesse: Accreditation

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New accreditation

If you have not yet registered with the Spielwarenmesse® or you did not attend last year, please register in advance providing proof of your journalistic activities. The online accreditation is open from October 2020 until 19 January 2021 12 pm. From 26 January 2021 accreditation is possible directly on the fairground at the press-counters at entrances NCC West, Mitte and Ost.

Accreditation for journalists already registered

All journalists already registered for Spielwarenmesse® 2020 will receive the PressGuide 2021 as well as information about the e-ticket press and our press services by beginning of December via e-mail.

Accreditation for bloggers

If you operate a professional, industry-related blog or another channel that relates in some way to the Spielwarenmesse®, simply apply for online accreditation providing corresponding proof. Please read our information for bloggers.

Accreditation conditions

Accreditation is possible for journalists who present the following documents as proof of their eligibility as active journalists:

  • Evidence of editorial articles published under your own name (not more than six months old, except articles about Spielwarenmesse® 2020) or
  • A current editorial assignment or
  • A legibly copy of your valid and officially recognised press card from a journalists' association in Germany or abroad (For freelance journalists and new accreditation we kindly ask you to send us in addition another proof of eligibility named above.)

One of the three possible forms of proof must demonstrate a clear link to the industry.

PR- and advertising agencies will only be accredited if they work for one of our exhibitors and have sufficient proof. Legitimation should be submitted in German or English.

Kindly note, that Spielwarenmesse eG reserves the right to conduct further investigations to establish proof of journalistic activities.

To our accreditation guideline.

Your contact:

Lena Gurfinkel, Media Manager

+49 911 99813-55


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