Spielwarenmesse: Exhibitors press releases

Choose language


Exhibitors press releases 2020


LITTLE ONES GO WILD! Razor unleash the Wild Ones kick scooter range worldwide

Razor Wild Ones
(© Razor USA LLC) Request image in print quality

Razor is proud to launch our Wild Ones kick scooter range. Designed to help new riders learn to balance and build the skills they need to safely and confidently ride a two-wheeled scooter.

These awesome scooters are made for children aged 30 months+, with three cute character designs to choose from – Shark, Dinosaur, and Unicorn – each with a fun 3D eye and colourful deck.

Our unique wide-wheeled design with low deck keeps kids closer to the ground, helping them learn to balance safely. Two extra-wide, slow-rolling wheels made for indoor or outdoor use eliminate the need for a third wheel, reducing the hesitation of transitioning from a three-wheeled to a two-wheeled scooter. The extra-wide low deck features character-inspired grip tape graphics, and teaches kids appropriate foot placement, making it fun to ride just like the big kids.

Wild Ones have also been announced as the winner of the Best Toys & Games (Outdoor Fun) category at the National Parenting Products Awards.

Razor USA EMEA Sales Director James Dobson says “We are delighted to have Wild Ones on show at Spielwarenmesse Toy Fair. We're sure that little ones will love the designs and parents will love the design and safety features intended to keep kids riding safely and happily.”

Wild Ones are available to purchase now online or in store at selected retailers including MyToys (Germany), Maxitoys (France,Belgium) Intertoys (Netherlands) and BR (Nordics).

About Razor
The Razor brand embodies the spirit of fun and freedom. It defies boundaries and sometimes even gravity. The company was founded in 2000 with the introduction of its now legendary kick scooter, which quickly became an essential ride for anyone on the go. Today, Razor products are available worldwide, with a full range of wheeled goods to inspire and excite riders everywhere.

From day one, Razor has focused on providing the very best riding experience. The company combines cutting-edge technology, high-quality materials, and strict safety standards to deliver a product that is designed to suit riders’ evolving lifestyle. Cool products and great value have distinguished Razor as a trusted global brand and industry leader. For more information, please visit www.razor.com



Stay informed with trends and developments of the toy market. Register for one of our newsletter.