Spielwarenmesse: Exhibitors press releases

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Exhibitors press releases 2020


sigikid presents over 300 new products for a cuddlier world

sigikid is completely reinventing itself for the International Toy Fair and will present over 300 new products in its various segments for babies to school-age children. The family-owned company from Upper Franconia, Germany is focusing on its vision for the future: To make the world a cuddlier and more colourful place with wonderfully designed products!

It starts in the Newborn and Baby segment with a completely new collection of textile toys and gifts for babies. Nine new and redesigned series come in a variety of colours and characters to please all tastes. The Baby collection welcomes innovative new stuffed animals that double as heat storing cushions to the highly functional family of products that now offer even more benefits.

The new sigikid Design Lab series presents a number of new products in trendy and popular colours. “Florida” is the theme of the Candy Baby collection, which appeals especially to modern mothers. The Papa & Me series was expanded with a focus on the topic “Experience cars and technology”.

Another highlight is the new stuffed animal collection by sigikid with all kinds of new characters created especially for impulse buying. sigikid’s new collection of stuffed animals includes everything from small items for quick and efficient sales at the POS to the typical, super cuddly toys in attractive price segments.

The toy manufacturer is also introducing many new accessories with different shapes for lunch boxes and new designs for the smaller melamine tableware collections for nursery school-age kids. A new series with comical all-over prints completes the bags collection, which also includes wheeled suitcases and washbags.

The main catalogue that sigikid will send during the Toy Fair now includes the independent sigikid Green Collection with organic toys. The collection contains over 30 new organic cotton/wool-filled products focused on “play”. Also new this year are the tableware products made of a straw/melamine mix and a stainless steel lunch box collection.

Last but not least, “BeastsTown” – sigikid’s whimsical stuffed animals collection – is also introducing a number of new members to the family in 2020. They are a bunch of indescribable characters with fantastical stories. Visitors to sigikid’s booth can look forward to all this and more – and the company warmly welcomes all association members to experience sigikid’s motto: We make the world a cuddlier and more colourful place!

International Toy Fair, Nuremberg
Hall 2 / Stand B-17, C-16



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