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Spielwarenmesse® press releases

Four companies win the Seal of Excellence for their presentation at the International Toy Fair 2011

Spielwarenmesse eG has presented the “Seal of Excellence of China Pavilions” as a special award to Chinese companies for the last four years. The organizers called upon the 112 co-exhibitors in the Chinese country pavilions to enter for the award, whose aim is to further improve the quality of the leading fair. The Seal of Excellence helps visitors to decide on which exhibitors’ stands they can expect a particularly professional presentation. The jury was impressed by the following stand concepts, which offer perfect settings for the exhibited products to boost sales:

 Guangdong Alpha Animation and Culture Co., Ltd., hall 11.0, stand: D-04-1
Country pavilion: Best of China
Products: model kits, hobbies / RC cars and helicopters 
Guangdong Alpha Animation and Culture Co., Ltd. presents its RC models with an open and inviting stand design concept. An English film presentation and a test area create an active and informative setting to highlight the RC cars and helicopters and attract the visitors’ attention to the products. The company founded in 1993 also makes an impressive media impact with its detailed Internet presence in English at www.auldeytoys.com.


 

Ningbo Sailing Import & Export Co., Ltd., hall 11.0, stand: B-12-1
Country pavilion:
Best of China
Products: wooden toys/ educational toys for infants
For its presentation at the fair, Ningbo Sailing Import & Export Co., Ltd. chose an attractive range of educational toys for infants from its broad product spectrum. Exceptionally attentive and sociable stand staff provide information in Chinese or English that indicates sound product knowledge. The company offers a well designed catalogue as information media and a detailed English Internet site at www.sailing-toys.com.


Sky-Blue Gifts & Toys Co., Ltd., hall 11.0, stand: B-08-1
Country pavilion:
Best of China
Products: wooden toys, baby and infant articles
Sky-Blue Gifts & Toys Co., Ltd. knows how to put the limelight on the wooden products it is exhibiting at the International Toy Fair 2011. The stand staff present the advantages of the educational wooden toys for babies and infants and outdoor articles with expert advice for visitors and are very obliging. By distributing promotional articles to mark the Chinese New Year celebrations, the company shows a feeling for using topical issues for marketing purposes. The Internet site at www.sky-blue.com.cn provides further information.

Prize for outstanding fair presentations for several years
Xin Yu Arts Toys Co. Ltd., hall 11.0, stand:
C-02-1, D-01-1
Country pavilion
: Best of China
Products: model kits, hobbies/ licensed model cars
Xin Yu Arts Toys Co. Ltd. attracted the jury’s attention for the third time after 2008 and 2010 with its outstanding presentation at the International Toy Fair. This year the jury liked the particularly well coordinated and informative stand composition. The Internet site at www.xq-toys.com also shows the company’s high design standards.

The following jury members judged the exhibitors and selected the winners:

  • Christian Ewert, President & CEO, ICTI CARE Foundation
  • Harald Hemmerlein, journalist & PR consultant
  • Stephan Bercher, Marketing Director, VEDES AG

The jury, Chenjun Meng, General Manager of Spielwarenmesse (Shanghai) Co. Ltd., and Dr. Hans-Juergen Richter, Executive Board Member of Spielwarenmesse eG, presented the “Seal of Excellence of China Pavilions” to the winners.

7.2.2011 – km

Photos of the winners of the “Seal of Excellence of China Pavilions” at the International Toy Fair 2011 are available in the photo database at www.toyfair.de/photos under Extras.

Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The purely trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 75,000 buyers and toy traders from over 100 nations.


Fair date: Spielwarenmesse International Toy Fair Nürnberg 3–8.2.2011

 

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