Spielwarenmesse: Press releases

Choose language

 

Spielwarenmesse® press releases

Toy producers compete for ToyAward at the Spielwarenmesse International Toy Fair Nürnberg 2012

ToyAward will be presented at the Toy Fair 2012 (Download see below)
  • ToyAward presented in four categories – main prize of € 20,000
  • Visitors choose their favourite during the fair

They came, played and won: new products add spice to every fair – and especially at the International Toy Fair in Nuremberg. Over 70,000 new products among the 1 million products exhibited spice up the leading fair. Only just under a handful of the new products enjoy the privilege of a special prize, for which Spielwarenmesse eG, the organizer of the International Toy Fair, presents the ToyAward.

This award for new products is presented in four categories for specific target groups – Baby&Infant (0-2 years), PreSchool (3-5 years), SchoolKids (6-10 years) and Teenager&Family (over 10 years). In a two-stage selection procedure, a jury of trade representatives and educators initially nominates three new products from each category. These 12 products must really stand out in terms of play fun, creativity, degree of innovation and safety. They are subsequently presented to the national and international media at the main press conference on Thursday, 26.1.2012.

A second round of judging follows, in which the jury selects one winner in each category. These four products receive their ToyAward at the ceremonious opening of the fair on Tuesday, 31.1.2012. Visitors can try out all the nominated products and choose their favourite in the InnovationCenter in hall 4 throughout the fair from Wednesday to Monday, 1–6.2.2012.

Visitors choose Traders'Favourite of ToyAward – 20,000 euros prize money

The fair visitors select a main winner, the Traders’Favourite, from the four winning products. This will be announced at the closing press conference on Monday, 6.2.2012, and can look forward to a bonus of 20,000 euros.
The prize money gives the Traders’Favourite extra scope for marketing his new product. All winners are allowed to use the ToyAward 2012 label for marketing measures.
Exhibitors can enter their new products for the ToyAward free of charge until 19.12.2011. The entry documents will be available at www.toy-award.com.

13.10.2011 – sd

Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The purely trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 75,000 buyers and toy traders from over 100 nations.

Fair date: Spielwarenmesse International Toy Fair Nürnberg,
Wednesday to Monday, 1-6.2.2012

Download:
Logo ToyAward 2012

 

Newsletter

Stay informed with trends and developments of the toy market. Register for one of our newsletter.