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Spielwarenmesse® press releases

International Toy Fair’s motto of Toys4Teens shows that teenagers also enjoy playing

Teens are in the center of attention at the Spielwarenmesse 2012. (Download see below)
  • Gaming, PC gaming, slamming – teens play, but call it something else
  • Presentation of an empirical study on the buying preferences of 13- to 17-year-olds at the International Toy Fair 2012

Playing truant, lovesickness and the desire for self-determination. Children growing up don’t always make it easy for their parents. They dye their hair, swap colouring books for comics and turn the colourful kids room into a restricted access zone – in short, everything changes on the way to becoming an adult. That is, almost everything, because one thing remains common to all teens: the desire to play.

How traders and toy manufacturers can encourage this desire to play is revealed by Toys4Teens, the key theme of the International Toy Fair 2012. Toys4Teens focuses the fair on teenagers as a target group and their consumer behaviour. Exhibitors can present products for 13- to 17-year-olds on individual theme islands in a 300 m² action area.

To enable toy retailers to establish an even better rapport with teens, Spielwarenmesse eG examines the consumer behaviour of juveniles in a study. The results of the analysis will be presented in the Toys4Teens area at the central (Mitte) entrance of the Nuremberg exhibition centre.

The teenager target group came out top in a survey of exhibitors and visitors at the International Toy Fair 2011. This induced Spielwarenmesse eG to nominate Toys4Teens as the Toy Fair Special in 2012. The fair and marketing services provider gives exhibitors the opportunity to position themselves prominently with relevant products. Visitors can obtain information on suitable products and teens’ buying preferences from Wednesday to Monday, 1–6.2.2012. There will also be practical tips for the trade on the appropriate way to approach this target group.

21.9.2011 – sd

Fair date: Spielwarenmesse International Toy Fair Nürnberg, Wednesday to Monday,

Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The purely trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 80,000 buyers and toy traders from over 100 nations.

Bild Toys4Teens
Bild Toys4Teens
Logo Toys4Teens



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