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Global Toy Conference gets fair visitors fit for tomorrow's customers

Global Toy Conference gets visitors of Spielwarenmesse fit (Download see below)
  • Future conference shows how retailers and manufacturers can succeed with new marketing tools
  • European Commission provides answers on the EU Toy Safety Directive
  • Information and tickets at www.globaltoyconference.com

Retailers and manufacturers take a look into the future of the toy industry at the 3rd Global Toy Conference on 6.2.2012. At the conference parallel to the Spielwarenmesse International Toy Fair Nürnberg 2012, practically orientated experts like Prof. Peter Wippermann speak on the key theme of "Tomorrow’s Toy Industry – Opportunities and Challenges". The trend researcher from Hamburg opens the Global Toy Conference and gives an insight into the edutainment phenomenon. "Nowadays, children grow up with computers, smartphones and Internet. They play with electronic media and often use them for learning too. The media future starts in the kid’s room, because today’s digital natives will merge tomorrow’s offline and online world to an unimaginable extent" says Prof. Wippermann. Learning and playing belong together. By ingeniously combining entertainment and knowledge, new media help to make learning more efficient and, above all, improve the motivation to learn. An important signal for the toy industry, which is in for some changes. In which direction the toys and games scene will develop in the future is explained by toy trend expert Reyne Rice from New York.

Arrived in the new reality

Everyone is talking about augmented reality or concept stores. But how do we implement them? Rolf Buchholz, Managing Director of Key Values, and Rainer Bartle, Senior Consultant at BBE Handelsberatung, reveal what new concepts really make sense and how, for example, innovative range combinations can attract tomorrow’s customers. The Global Toy Conference also deals with the new EU Toy Safety Directive, which came into force in July 2011. The regulations stipulate what safety requirements toy manufacturers must comply with in future and what materials are prohibited in toys. Maureen Logghe and Andreea Pantazi from the European Commission and Christian Wetterberg, Director Governmental Affairs Lego, help the conference participants to find their way round in the directives jungle. In a question and answer session, they will clear up many uncertainties relating to the new EU Toy Safety Directive.

Marketing 3.0: The Communication of the Future

Today, companies use all platforms to send their messages around the world. This variety has the risk of manufacturers and retailers swamping consumers with their marketing campaigns. The aim of Marketing 3.0 is to approach consumers deliberately and over the right channels. Jörg Stefan from defacto marketing explains how this works best. In line with Toys4Teens – the Toy Fair Special at the coming International Toy Fair – Richard Gottlieb, CEO Global Toy Experts, reveals what tricks the toy industry can use to win back older children in particular.

All other topics and speakers are presented on the Internet site at www.globaltoyconference.com, where fair visitors can also obtain conference tickets via the respective country representatives. The tickets cost 129 euros in advance and 169 euros at the conference ticket desk. The advance sale of tickets in Germany starts on 1 December.

The 3rd Global Toy Conference is sponsored by Bureau Veritas CPS Germany GmbH and Intertek Consumer Goods GmbH. Cooperation partners for the knowledge events are the German Association of the Toy Industry (DVSI) and Toy Industries of Europe.

10.11.2011 – sd

Fair date: Spielwarenmesse International Toy Fair Nürnberg, Wednesday to Monday,
1-6.2.2012

Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The purely trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 80,000 buyers and toy traders from over 100 nations.

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