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Spielwarenmesse® press releases

Imaginative and active: Young Innovative Companies Pavilion at the Toy Fair

The 27 exhibitors in the Young Innovative Companies Pavilion have one thing in common - fresh entrepreneurial spirit. They are people who not only have ideas, but also put them into practice. They present these product ideas in hall 11.1 of the Spielwarenmesse International Toy Fair Nürnberg 2012. Following the successful organization in 2011 with 20 manufacturers, the fair has again qualified for inclusion in the support programme of the Federal Ministry of Economics and Technology (BMWi).

Retailers and buyers find a broad range of toys in the pavilion. The spectrum of ideas ranges from sport or fine motoric training and the pleasure of making three-dimensional objects with various materials to play and learning fun. Tembusch Verlag specializes in interactive knowledge transfer with an iPad application. Mechthild Tembusch-Droste, founder of Tembusch Verlag, expects a lot from the fair: "The marketing for my interactive knowledge games is still in its infancy and is to learn how to walk with the aid of contacts and cooperations at the International Toy Fair." Toy World Germany develops new ideas for wooden toys. Proprietor Claudia Adler-Görlach has already gained initial experience at fairs as a start-up. She knows what is important for potential customers and has further developed her production range accordingly: "I now come to the International Toy Fair 2012 with sophisticated marketing materials and can offer interested customers an extended and improved range of products."'

Exhibiting in the pavilion offers the start-ups a valuable platform for presenting their new innovative products to the international visitors from the trade.
Exhibitors in the Young Innovative Companies Pavilion
at the International Toy Fair 2012:

AssessorFUN B-07
bibabox B-12
D + K Spiele B-13
Eidee Arne Wittmer B-03
EuroChessInternational GmbH & Co. KG B-24
GERIMO GmbH     B-20
HARIBOshoes     B-26
Hartge + Kist GbR     B-02
Kleiner Retter GmbH      B-13a
KORXX     B-21
little big things GmbH    B-10
Magformers GmbH   B-19
MEDEURAS GmbH     B-08
mijca - KLASSE SPIELEN      B-04
Spieleverlag Horst Pöppel     B-22
SpinBlades GmbH     B-05
Stein-Manufaktur     B-14
Tailorlux GmbH      B-18
Tembusch Verlag     B-17
TicToys - die neue Spielzeugkultur     B-06
Topy Spiele Verlag      B-25
Toy World Germany      B-09
vismath GmbH      B-11
Wandkick    B-01

26.1.2012 – km

Fair date: Spielwarenmesse International Toy Fair Nürnberg, Wednesday to Monday, 1-6.2.2012

Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The purely trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 80,000 buyers and toy traders from over 100 nations.



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