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Spielwarenmesse® press releases

Networked: The social media services of Spielwarenmesse eG

  • Social networks support communication within the industry
  • Access to the latest knowledge for toy professionals
  • Facebook page emphasizes the toy world’s green development

Spielwarenmesse eG has set up an extensive Web 2.0 network and knowledge service for manufacturers and retailers. With this service, the Spielwarenmesse International Toy Fair Nürnberg generates continuous impulses for the toy industry on the network. First the fair and marketing services provider combines a social network with a knowledge portal in its YourToyCom online community. Second it uses Facebook, Twitter and YouTube to promote permanent exchange and constant knowledge transfer in the toy industry.

Networking the toy industry
Spielwarenmesse eG with its YourToyCom (www.yourtoycom.com) service offers an online platform reserved exclusively for toy professionals. This digital get-together is a free and uncomplicated opportunity for making and cultivating contacts and creating networks. YourToyCom also houses an extensive treasure chest of knowledge: Users have access to Spielwarenmesse eG’s concentrated ToyKnowHow 24 hours a day, so they are regularly supplied with topical insider information, studies and surveys from experts. This keeps community members constantly up to the minute on knowledge. Over 10,000 toy professionals from 105 countries, half of them individual users, have already joined YourToyCom.

Since the beginning of September 2011, the International Toy Fair is also active on the currently most popular social network, Facebook (www.facebook.com/spielwarenmesse). There it presents an easily accessible forum and a look behind the scenes at preparations for the fair, with humorous anecdotes and charming comments from everyday work.

On Twitter, the International Toy Fair twitters brief Toy Market News in both German (www.twitter.com/spielwarenmesse) and English (www.twitter.com/inttoyfair). Over 1,000 users have already subscribed for the articles from the International Toy Fair and read them regularly.
In addition, the International Toy Fair is present on the world’s biggest online video portal YouTube (www.youtube.com/spielwarenmesse): In line with the motto a picture is worth more than 1,000 words, the portal offers an extensive range of image clips, making-ofs for campaigns and other impressions. The videos provided there have already been clicked just under 13,000 times.

Promoting sustainability in the toy industry
With "Toys go green", the International Toy Fair 2011 in Nuremberg showed a snapshot of the green evolution in the world of toys. Spielwarenmesse eG now continues its commitment to sustainable toys in the media: The knowledge site www.toysgogreen.de presents sustainable products and their manufacturers. Videos and studies also illustrate the subject in greater depth. All in all, a source of ideas for companies wanting to expand their sustainable operations. Toys go green is also on Facebook. www.facebook.com/toysgogreen is a special feature on the Web 2.0 pages of the International Toy Fair, where consumers can obtain direct information about innovative green products.

The social media services initiated by the International Toy Fair offer the toy industry a broad spectrum of possibilities for exchanging current knowledge and making contacts – all that for which the whole toy world meets again at the International Toy Fair in Nuremberg from 1–6 February 2012.

26.1.2012 – dk/ km

Fair date: Spielwarenmesse International Toy Fair Nürnberg, Wednesday to Monday, 1-6.2.2012

Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The purely trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 75,000 buyers and toy traders from over 100 nations.



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