Spielwarenmesse: Press releases

Choose language


Spielwarenmesse® press releases

Who will win in 2012? Presentation of the ToyAward at the International Toy Fair Nürnberg

Which manufacturer will take his place on the winner’s rostrum this year? Although it’s said that taking part in games is what really counts, the nicest part is actually winning. The ToyAward, which Spielwarenmesse eG presents to exhibitors annually for their new products at the fair, is awarded for the ninth time in 2012. This time 227 companies entered 371 products, more than ever before. Who has won the toy industry’s coveted prize in 2012 will be announced by Spielwarenmesse eG at the opening ceremony on 31.1.2012.

Play fun, creativity, safety and degree of innovation are the criteria on which a jury of toy retailers and educators base their nominations of the new products. In a two-stage judging procedure, the jury chooses twelve products in four categories for specific target groups. Four of them will take home the award. All nominated candidates are also presented on the Internet at www.toyaward.com.

Fair visitors can see the winners and nominated products in the InnovationCenter in hall 4 during the Spielwarenmesse International Toy Fair Nürnberg from 1–6 February 2012. There they can vote for their own favourite among the four winning products by scanning their entrance ticket. The Traders'Favourite will be revealed at the closing press conference on 6 February 2012. Spielwarenmesse eG will raffle an iPad among the visitors taking part in the voting. The manufacturer of the Traders'Favourite can look forward to prize money of 20,000 euros for marketing support.

The candidates for the four categories of the ToyAward 2012:
Category: Baby&Infant (0–2 years)
• Activity Dog / Moulin Roty
• Fisher Price iPhone Holder / Mattel GmbH
• Mini Micro with Seat / Micro Mobility Systems Ltd.
Category: PreSchool (3–5 years)
• Appmates / Spin Master International S.a.r.l.
• Créa'Laby / EGT Leisure
• Rainbow Land / AMIGO Spiel + Freizeit GmbH

Category: SchoolKids (6–10 years)
• Large Football Arena in Folding Case / PLAYMOBIL geobra
   Brandstätter GmbH & Co. KG
• Kitchen Experiments / HCM Kinzel GmbH
• LEGO Friends Dream House / LEGO GmbH

Category: Teenager&Family (11 years plus)
• Air Hogs Battle Tracker / Spin Master International S.a.r.l.
• Air Swimmers / China Industries Ltd. T/A WOW STUFF
• Talat / HUCH! & friends Hutter Trade GmbH & Co. KG

Participation in the ToyAward competition is free and open to all exhibitors at the International Toy Fair.

Jury for phase 1 of the ToyAward selection process:
Thomas Wodzicki (Spielmobile)
Hermann Hutter (Hutter Trade GmbH & Co. KG)
Wieland Sulzer  (Federal Association of the Toy Retail Trade BVS)
Rainer Weiskirchen (TÜV Rhineland Group)
Jürgen Krömer (Krömer Schrobenhausen Spielwaren Modelleisenbahnen)
Jens Aporius (Central Purchasing Toys, Müller Ltd. & Co. KG)

Jury for phase 2 of the ToyAward selection process:
Dr. Thomas Märtz (VEDES AG / DE)
Otto E. Umbach (idee + spiel GmbH & Co. KG / DE)
Axel Dammler (iconkids & youth international research GmbH / DE)
Hans Jörg Iden (duo schreib & spiel / DE)
Margit Hoffmann (HOFFMANN SPIELWAREN GmbH & Co. KG/ DE)
Andrew Dobbie (Gameplan Europe Ltd. / UK)
Vincent Stozicky (JouéClub / FR)
Martin Böckling (SPIEL & SPASS GmbH / DE)
Dr. Carl-Mikael Wilhemsson (SE)
Ruud Schiphorst (Otto Simon b.v. / NL)

sah – 26.1.2012

Fair date: Spielwarenmesse International Toy Fair Nürnberg, Wednesday to Monday, 1-6.2.2012

Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The purely trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 80,000 buyers and toy traders from over 100 nations.



Stay informed with trends and developments of the toy market. Register for one of our newsletter.