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Global Toy Conference looks into digital worlds

Global Toy Conference looks into digital worlds
  • Conference for traders and manufacturers in Nuremberg on 4.2.2013
  • Theme: Digital Worlds – Success with Online Marketing and E-Commerce

The 4th Global Toy Conference transports traders and manufacturers into digital worlds. At the international conference parallel to the International Toy Fair, experienced experts provide a detailed insight into the key theme of "Digital Worlds – Success with Online Marketing and E-Commerce". The speakers at the various presentations show how social media can boost customer retention and what content marketing can achieve. The participants also find out how the interaction between online and offline trade succeeds and which platforms are suitable for this. The Berlin Internet expert and book author Sascha Lobo opens the Global Toy Conference as keynote speaker. Lobo, who describes himself as an "expert on the digital world and its impact on society", lets the audience into the secret of what future-orientated online marketing must look like. The conference is presented by Yvette Schwerdt, international marketing expert and head of the German-American marketing agency Made-to-Market in New York. She also speaks herself on the Digital Revolution and shows how traders can achieve extra success with digital and mobile platforms.

More details about the topics, speakers and registration are available at www.globaltoyconference.com, where interested participants from Germany can order their conference ticket in advance for 199.00 euros with effect from 1.12.2012. Last-minute ticket buyers pay 249.00 euros at the conference ticket desk. International fair visitors can order their tickets now via the respective national representatives. The price includes all congress papers and lunch.

25.10.2012 – sd

Fair date:
Spielwarenmesse International Toy Fair Nürnberg, Wednesday to Monday,30.1-4.2.2013

Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 76,000 buyers and toy traders from over 100 nations.



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