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Global Toy Conference focuses on online marketing and e-commerce

Global Toy Conference looks into digital worlds
  • Conference for traders and manufacturers in Nuremberg on 4.2.2013
  • Theme: Digital Worlds – Success with Online Marketing and E-Commerce

At the Global Toy Conference in Nuremberg on 4.2.2013, experts discuss how online marketing and e-commerce can contribute to successful business. Because companies that feel just as much at home in the online world as in the traditional offline world have more scope for finding and binding customers. How traders and manufacturers can gain their customers' favour with social media, firm online strategies and targeted content marketing is shown by the speakers in NCC Mitte of the Nuremberg exhibition centre. The conference takes place parallel to the Spielwarenmesse International Toy Fair Nürnberg from 09:30 to 16:15 on the Monday of the fair.

Keynote speaker Sascha Lobo reveals how companies can create a confident and clever presence in the digital world. In his presentation, the Berlin Internet expert and book author deals with trends that farsighted companies are already incorporating in their business strategies today.

Yvette Schwerdt, marketing expert from New York, speaks on Multichannel Integration. Yes, but how? Schwerdt examines how static trade and online shops can supplement each other. She also analyses who could profit from a separate online shop or one of the various external platforms.

Using Mattel's successful Monster High dolls as examples, PJ Lewis, Director Marketing Mattel Brands, shows how a brand can be successfully positioned globally with social media.

The complete programme for the Global Toy Conference includes the following presentations:

  • Sascha Lobo:The Future and Trends in the Digital Society – How Companies Must Act Now
  • Yvette Schwerdt, President Made-To-Market: Multichannel Integration. Yes, but how? Various Options for Cross-platform Success in the Trade
  • PJ Lewis, Director Marketing Mattel Brands: Mattel Monster High – How to Leverage Social Media for a Successful Global Launch Strategy
  • Curt Simon Harlinghausen, Managing Director Strategy and Concept, AKOM360 GmbH: Social Media – What Should a Strategy Include and How Can I Measure its Success?
  • Thomas Knüwer, Managing Director kpunktnull – Advice on the Digital Era: "Hi There! How Was Your Weekend? – Why Companies Need a Content Strategy"
  • Nico Zorn, Partner saphiron GmbH: E-commerce – How to Turn Potential Customers into Customers
  • Christian Rößler, Managing Director digital signage+: Digitization of Trade – How POS and Digital Media are Merging
  • Friedrich von Zitzewitz, Managing Director Kreation Plan.Net campaign GmbH & Co. KG: Online Advertising – What Interests Kids on the Internet and how Online Advertising Works
  • Josef Stahl, Managing Director KIDOH: Online Shops and Stationary Trade – the Perfect Combination

Simultaneous translation into German and English is provided for all presentations. More details about the topics, speakers and registration are available at www.globaltoyconference.com. Fair participants can order conference tickets via the website or their respective national representatives. The entrance tickets cost 199 euros in advance and 249 euros at the conference ticket desk. The price includes all congress papers and lunch. DVSI members receive a discount of 30 euros.

10.12.2012 – sd

Fair date: Spielwarenmesse International Toy Fair Nürnberg, Wednesday to Monday, 30.1-4.2.2013

Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 76,000 buyers and toy traders from over 100 nations.



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