Spielwarenmesse: Press releases

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Spielwarenmesse® press releases

Supporting events at the 64th Spielwarenmesse International Toy Fair Nürnberg 2013

Events on the fair site

  • PressPreview – the new products show for the press
    Tuesday, 29.1.2013, 09:00-13:00, NCC Ost
    At this event before the official start of the International Toy Fair, the companies vividly highlight their new products for the media and buyers with the help of celebrities and models.
    More information: www.toyfair.de/press/presspreview
  • Opening ceremony of the Spielwarenmesse International Toy Fair Nürnberg 2013
    Tuesday, 29.1.2013, 18:30, Brüssel hall, NCC Mitte, level 1
    Presented by: Christine Henning
    The International Toy Fair 2013 is officially opened by its patrons, Horst Seehofer, Minister-President of the Free State of Bavaria, and Dr. Ulrich Maly, Lord Mayor of Nuremberg. The ToyAward is presented to the most creative play ideas in five categories at a ceremony during the official opening.
  • Press briefings
    Wednesday to Saturday, 30.1-2.2.2013, 09:30-09:45, east (Ost) press centre in the PressCorner, NCC Ost, level 1
    All newly accredited journalists obtain useful knowledge about the International Toy Fair 2013.
  • Press Get-together (for press only)
    Thursday, 31.1.2013, 17:30–19:30, NCC Ost, level 3
    Ernst Kick, Chief Executive Officer of Spielwarenmesse eG, Kyra Mende, Press Officer, and the press team cordially invite all press representatives to this get-together.
  • Brilliant fireworks display
    Saturday, 2.2.2013, 18:05, above the exhibition halls
    A festive fireworks display lights up the sky over the International Toy Fair.
  • Ecumenical church service in German and English
    Sunday, 3.2.2013, 13:15-14:00, Nizza room, NCC Mitte, level 1
    The ecumenical church service offers an opportunity for reflection for those wanting to escape the hustle and bustle of the fair for a few moments.
  • Presentation to honour exhibitors, St. Petersburg foyer
    Sunday, 3.2.2013, 18:00, NCC Ost, level 2
    72 exhibitors celebrate their jubilee of 25 or more years at the fair in 2013. Spielwarenmesse eG congratulates and thanks the loyal companions for their many years of cooperation.
  • Global Toy Conference
    Monday, 4.2.2013, 09:30–16:15, NCC Mitte, level 1
    Registration for active reporters takes place in advance in the east (Ost) press centre and on Monday in the foyer of Brüssel hall
    Under the theme of “Digital Worlds – Success with Online Marketing and E-Commerce”, leading trend researchers and toy experts provide information on the opportunities offered by the virtual world.
    The complete programme of presentations is available at: www.globaltoyconference.com.
  • Closing press conference of Spielwarenmesse eG (for press only)
    Monday, 4.2.2013, 11:00, Hongkong room, NCC Ost, level 1
    The last day of the 64th International Toy Fair is the right time to sum up the fair and to announce the main winner of the ToyAward, which is chosen by the visitors and presented with the “Traders’ Favourite” award.

Daily events for press & visitors on the fair site

ToyKnowHow – the knowledge programme at the fair

  • Toy Business Forum
    Thursday to Monday, 31.1-4.2.2013, 13:00-15:00, hall 4, stand C19-E-20
    Presented by: Sylvia Kunert
    The forum focuses on a different topic each day, when experts discuss the current developments in the industry at short presentations.  

Thursday     Trends: Knowing Today What Tomorrow will Bring
Friday    Social Media: Can We Manage Without?
Saturday    Toy Fair Special Day: Toys 3.0 – The Next Generation
Sunday    Marketing: Boosting Customer Retention, Increasing Motivation to Buy
Monday    Licenses: The Trends in 2013

On Saturday at 13:00, speaker Axel Dammler, Managing Director of iconkids & youth, presents the results of the study for the Toy Fair Special “Toys 3.0 – The Next Generation”. The overview of themes for all events is available at www.toyfair.de/toybusinessforum and in the fair calendar. The cooperation partner is the magazine “das spielzeug”.

  • Special show “Toys 3.0”, central (Mitte) entrance
    How can traditional play be combined with the digital world? This year the International Toy Fair provides the answers to this question on an area of 300 m2. The focus is on classic toys with electronic play functions. There are various product demonstrations each day.

ToyInnovation – the International Toy Fair’s innovation programme

  • ToyAward, InnovationCenter, hall 4, C-19–E-20
    A jury of experts chooses the most creative new products in a two-stage selection procedure and these products receive the ToyAward in five categories. The fair visitors are called upon to choose a main winner in the InnovationCenter, which then receives the “Traders’ Favourite” award.


  • InnovationCenter, hall 4, C-19-E-20
    The InnovationCenter is the place to go for visitors looking for an overview of new products and trends in the toy world. The nominations and winners of the ToyAward 2013 are also on display here. The new products are also listed in the free InnovationGuide: www.toyfair.de/online-catalogue/innovationguide


  • easyPICK
    The new easyPick information tool makes it possible to transfer information easily and quickly for the first time. Swiping a personal e-card over card readers at the central (Mitte) entrance, in hall 12.2 and in the press centre transfers the user’s contact details and the information collected can be called up on the PC at home.

ToyNetwork – where the toy network meets

  • GamesCafé, hall 10.0, stand B-05
    Many game designers present their latest game ideas personally. The GamesCafé is a cooperation between the German Games Archive in Nuremberg, the Game Designers Association (SAZ) and Spielwarenmesse eG.
  • New Exhibitor Center, hall 11.1
    The New Exhibitor Center at the International Toy Fair in Nuremberg offers interested visitors direct contact with more than 54 first-time exhibitors from all over the world. All stands and entries of new exhibitors in the online catalogue are marked “New”.
  • Young Innovative Companies, hall 11.1
    27 start-ups present “Innovations made in Germany” in the Young Innovative Companies Pavilion. The project supported by the Federal Ministry of Economics and Technology is present at the International Toy Fair for the third time.


  • International country pavilions, various halls
    14 country pavilions make it easier to specifically search for the products of individual national markets. The International Pavilion Guide also provides a comprehensive and detailed overview of all exhibitors. This brochure is obtainable at the fair information desks or on the Internet at www.toyfair.de/online-catalogue/international-pavilion-guide.


  • Testing & Inspecting Center, hall 11.1
    The toy industry focuses on toy safety. International test institutes present their services and test methods in the Testing & Inspecting Center.
  • ToyShop in NCC Ost, level 0
    Anyone wanting to take home a piece of the fair will find a variety of products with the International Toy Fair logo in the ToyShop. The high-quality business, leisure and lifestyle articles make ideal souvenirs or mementoes.

Events in Nuremberg city

  • Photo & interview session for Enjoy Toy Fair City – Nürnberg spielt mit!
    Monday, 28.1.2013, 11:00, in Galeria Kaufhof department store, 2nd floor, Königstraße 42-52, 90402 Nürnberg (for press only)
    Spielwarenmesse eG and the Business Initiative Group provide information about the city marketing programme parallel to the International Toy Fair and about the premiere of the Toon Walk, a parade of comic figures through the city centre.
  • 26th Nuremberg Games Festival, 1–5.2.2013
    eckstein, Burgstraße 1-3, 90403 Nürnberg
    A games centre with more than 800 board and card games, workshops, new product tests and the Long Night of Games invite visitors to play.
    More information at: www.nuernberger-spiele-fest.de.
  • Toy Museum, Karlstraße 13-15, 90403 Nürnberg
    Opening times/prices: www.museums.nuremberg.de/toy-museum
    Sunday 3.2.2013, 18:30, guided tour with the Director, Dr. Helmut Schwarz.
    The Toy Museum presents four floors of toys dating from the ancient world to the present day. The exhibition on “Marvels of Technology – 100 Years of Schuco Toys” transports visitors back to the years of the economic miracle, when the company was Europe’s biggest toy producer.


  • Germanisches Nationalmuseum, toy collection of 20,000 exhibits
    Kartäusergasse 1, 90402 Nürnberg
    Opening times and prices can be seen at www.gnm.de

The following additional events and actions take place in Nuremberg city centre:

  • Toon Walk on Saturday, 2.2.2013 from 11:00 – 17:00 in the pedestrian precinct, when licensed figures visit Nuremberg city centre; show stage with programme in Pfannenschmiedsgasse
  • Fair Meeting-Point on the square in front of St. Lorenz Church
  • St. Lorenz programme for the International Toy Fair: 1.2.2013 at 19:00, concert by the Windsbach Boys Choir, admission free
  • Toy tour through the old town centre of Nuremberg

24.1.2013 – sr/ km

Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The purely trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 75,000 buyers and toy traders from over 100 nations.

Fair date: Spielwarenmesse International Toy Fair Nürnberg from 30.1–4.2.2013



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