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Spielwarenmesse® press releases

Global Toy Conference develops opportunities on the Internet

  • Conference for traders and manufacturers in Nuremberg on 4.2.2013
  • Theme: Digital Worlds – Success with Online Marketing and E-Commerce

Online trade is growing – the opportunity for toy traders and manufacturers to profit from the development instead of complaining about it. The Global Toy Conference invites them. The speakers at the international conference open the doors to digital worlds on 4.2.2013. They explain success strategies for online marketing and e-commerce and their various presentations show how social media and targeted content marketing simplifies finding and binding customers. The Internet site www.globaltoyconference.com presents all the topics and speakers and contains information on registration. The conference takes place parallel to the Spielwarenmesse International Toy Fair Nürnberg in the NCC Mitte congress centre of the exhibition centre.

Keynote speaker Sascha Lobo will take conference participants on a journey into the future of online marketing. The brilliant Internet expert and book author advises companies on what course they must set today in order to take advantage of the trends in the digital society. To make sure the accompanying social media activities are also well thought out, Curt Simon Harlinghausen presents strategies and methods for measuring success. The front-runner in social media is Managing Director of AKOM360 GmbH and will inspire the conference participants with his many years of valuable experience.

Conference tickets can be purchased in advance for 199.00 euros each until 12:00 on 29.1.2013. Last-minute buyers pay 249.00 euros at the conference ticket desk. The price includes lunch.

24.1.2013 – hsh / km

Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 76,000 buyers and toy traders from over 100 nations.

Fair date: Spielwarenmesse International Toy Fair Nürnberg, Wednesday to Monday,



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