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Spielwarenmesse® press releases

International Toy Fair 2013 shows the future of playing: classic and digital too

  • Fair fully booked again with 2,742 exhibitors from 60 countries
  • Sascha Lobo as keynote speaker at the Global Toy Conference

Digital applications on mobile terminals are capturing the world – and now the toy world too. This is shown by many of the 2,742 companies (2012: 2,776) with their new products at the International Toy Fair in Nuremberg from 30.1 to 4.2.2013. These include classic toys that take on totally new play dimensions through applications. Spielwarenmesse eG focuses on this latest development in its special show on Toys 3.0 – The Next Generation at the Mitte (central) entrance of the exhibition centre. The organizing team are preparing other ground-breaking themes for industry and trade at the Global Toy Conference on Monday, 4.2.2013. The Internet expert Sascha Lobo opens the conference on Digital Worlds – Success with Online Marketing and E-Commerce with his keynote on the future and trends of the digital society.

International Toy Fair fully booked for the 64th time

The 17 halls of the Nuremberg exhibition centre are fully occupied again, which is the 64th time the International Toy Fair has been booked up since its premiere in 1950. One of the halls now sparkles in a totally new look after modifications last year, when Spielwarenmesse eG implemented a new presentation concept for the permanent stand tenants in hall 12.2. Many of the exhibitors in this hall used the modification work as an opportunity to redesign their own stands. All the permanent stand tenants signed new 5-year tenancy contracts with Spielwarenmesse eG, which show that they value the International Toy Fair as the right fair for presenting their company in the long term. The stands offer toy traders lots of inspiration for product presentation.

Special show and study examine Toys 3.0
Classic and digital play ideas merge to become the toys of tomorrow. Besides consoles, mobile terminals with applications now offer extra play functions. This development runs through all eleven product groups at the International Toy Fair – from games, puzzles, cuddly animals, racing cars and model railways to building toys. In order to research the Toys 3.0 trend, Spielwarenmesse eG commissioned the market research company iconkids & youth international research GmbH to conduct a study. The kids and youth researchers examined the play behaviour and potentials of Toys 3.0 in five countries. Traders and manufacturers get the results at the special show in NCC Mitte and at the Toy Business Forum in hall 4 from 13:00 to 15:00 on Saturday, 2.2.2013.

Information for toy traders
Spielwarenmesse eG has declared Sunday, 3.2.2013, as Traders’ Day for toy traders. An extra programme offers guided tours of selected suppliers and visits to the most important focal points of the International Toy Fair. On all days of the fair, special shows and pavilions help buyers and traders to quickly find their way around the some 1 million products, including 70,000 new products. For example, buyers find the industry’s start-ups in hall 11.1 in the Young Innovative Companies Pavilion and 51 first-time exhibitors in the New Exhibitor Center. In the 13 country pavilions in halls 11.0 and 12.0, exhibitors present toys specific to the various countries. The InnovationCenter in hall 4 provides an overview of the new products and the ToyAward winners. The Toy Business Forum also takes place there daily from 13:00 to 15:00 from 31.1.2013 onwards with a programme of practical talks and presentations on markets, trends and licenses. Detailed information about the fair programme is available on the Internet at www.toyfair.de/highlights.

The products and knowledge offered by the programme at the International Toy Fair 2013 provides visitors with the necessary contacts and an extensive overview of the market for planning their business year.

24.1.2013 – km
Spielwarenmesse International Toy Fair Nürnberg
The Spielwarenmesse International Toy Fair Nürnberg, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for some 76,000 buyers and toy traders from over 100 nations.

Fair date: Spielwarenmesse International Toy Fair Nürnberg, Wednesday to Monday,



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