Spielwarenmesse: Press releases

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Spielwarenmesse® press releases

Exhibitors compete for the Spielwarenmesse 2015 ToyAward

As of 1.10.2014 every Toy Fair exhibitor can enter their new products for the ToyAward competition. If they win, their products are highlighted among the 75,000 new products presented at Nuremberg and enjoy the limelight. A panel of eleven jurors selects products for the coveted new award in four age-group-specific categories, based on children’s development stages:

  • Baby&Infant (0-2 years)
  • PreSchool (3-5 years)
  • SchoolKids (6-10 years)
  • Teenager&Family (from 11 years)


The submitted products must impress the panel of experts – consisting of educationalists, market researchers, retailers and experts on toy safety – in the light of several criteria. They therefore assess the toys on their originality, safety, fun factor, finishing and quality, coherence of the product concept and market potential, before they nominate three products in every category. Spielwarenmesse eG, who bestows the ToyAward, presents all twelve nominees at the main Toy Fair press conference on 22.1.2015. They announce the winners of all four categories at the opening ceremony on 27.1.2015. Exhibitors can register and submit up to three new products from 1.10.2014 to 31.12.2014 for the ToyAwards free of charge. All the details are available at www.toyaward.com.

At the last Toy Fair 271 companies submitted a total of 491 products for the ToyAwards – more than ever before and a clear indication of the award’s popularity, which is growing year by year.

The four products below were the celebrated winners at the Toy Fair 2014

Heros Building Block Chain / Simba Toys GmbH & Co. KG
Baby&Infant category (0-2 years)

Playmobil Leisure Park / geobra Brandstätter GmbH & Co. KG
PreSchool category (3-5 years)


Cartoon Workshop / Dorling Kindersley Verlag GmbH
SchoolKids category (6-10 years)

Revell Control Nano Quad / Revell GmbH
Teenager&Family category (from 11 years)

10.09.2014 – sd

Spielwarenmesse®
Spielwarenmesse, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation to more than 75,000 buyers and toy traders from over 120 nations.
Fair date: Spielwarenmesse®, Wednesday to Monday, 28 Jan- 2 Feb 2015

 

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