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Spielwarenmesse® press releases

Toy Business Forum analyses future trends in the toy industry

Logo Toy Business Forum 2015
(Spielwarenmesse eG)
  • Forum at Spielwarenmesse: Wednesday to Sunday, 13:00 – 15:00 in hall 3A

The Toy Business Forum takes place parallel to Spielwarenmesse 2015. At this free forum, national and international speakers discuss topical aspects of a specific theme.

For example, Dr. Jens Rothenstein from the Institute for Trade Research in Cologne gives recommendations on how the trade should use digitization to reach and retain customers.

The American trend expert Reyne Rice provides an outlook on the future at the Toy Business Forum, when she reveals the latest international future trends and explains why these in particular will capture the markets.

Nicolaus von Graeve, Managing Director of Rabbit eMarketing in Frankfurt, shows how toy retailers can implement e-mail marketing for specific target groups. He also reveals what targets can be reached using the mailing tool.

The presentation by Ulrich Brobeil, Director of the German Association of the Toy Industry, and Steffen Wilde, is geared to online activities in the toy trade. The two lawyers deal with the burning legal issues in trade, advertising and customer retention.

The Placement Generation was followed by Generation Y, which is now being replaced by Generation DIY. To help the retail trade understand what makes “the new consumers” tick, Cirk Sören Ott, Executive Board Member of the Nymphenburg Consult Group in Munich, analyses them in his presentation.

Ulrica Griffiths from Griffiths Consulting in Munich shows that public relations is not just something for international concerns. The communication expert explains the three steps to successful PR for the retail trade.

Klaus Lach, Managing Director of OWD GmbH Agentur für visuelles Marketing, explains why tomorrow’s retail presentation should be more “emotional, innovative and design-orientated”.

The Thursday at the Toy Business Forum is devoted to licenses. A national and an international panel of license experts, such as Endemol, m4e, Rovio Entertainment and Turner Broadcasting, present the trends from the industry.

The panels deal with today’s and tomorrow’s trendsetters and how licenses have a positive impact on classic and electronic toys.

These and many other presentations on the following themes take place in hall 3A from 13:00 to 15:00 from Wednesday to Sunday:

Wednesday:   ToyKnowHow – Experiencing Future Trends & Technologies
Thursday:       Licenses – Recognizing Worldwide Trends in 2015
Friday:            Online Marketing – Understanding Strategies on the World Wide Web
Saturday:       Marketing – Discovering Potentials for the Trade
Sunday:          Visual Merchandising – Creating Experience Worlds

A detailed overview of the themes at the Toy Business Forum is available at www.spielwarenmesse.de/en/toybusinessforum. The presentations are given in English or German. An impression can be obtained from the selection of presentations at the Toy Business Forum 2014 shown at www.youtube.com/Spielwarenmesse. The toy industry and trade from all over the world meet in the Nuremberg exhibition centre from 28.1 to 2.2.2015.

25.11.2014 – sd
Spielwarenmesse, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for more than 75,000 buyers and toy traders from over 120 nations.
Fair date: Spielwarenmesse®, Wednesday to Monday, 28 Jan - 2 Feb 2015



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