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Spielwarenmesse® press releases

Fair events at the 66th Spielwarenmesse 2015

Events at the Exhibition Centre

All dates can be viewed in the fair events at www.spielwarenmesse.de/en/calendar. Journalists can find further press events at www.spielwarenmesse.de/en/press-events.

  • PressPreview – New Products Show for the Press

Tuesday, 27.01.2015, 9 a.m.-1 p.m. in NCC Ost
Prefacing the official opening of the toy fair companies have the opportunity to showcase their new products before an audience of journalists and buyers: www.spielwarenmesse.de/en/presspreview

  • Opening Ceremony of Spielwarenmesse® Nuremberg 2015

Tuesday, 27.01.2015, 6.30 p.m. Tokyo Room, NCC Ost, Level 3
Fair patrons Horst Seehofer, Minister President of the Free State of Bavaria and Dr. Ulrich Maly, Mayor of Nuremberg, officially open the 2015 Toy Fair. Désirée Duray presents the evening and ToyAwards ceremony for the most creative toys in four categories.

  • Award Ceremony ToyDesign 2020 Talent Contest

Wednesday, 28.01.2015, 11.30 a.m., Passage Hall 3A/4A
How do young designers create the toys of the future? The ToyDesign 2020 contest, organised by the DVSI Wooden Toy Group and Spielwarenmesse eG presents the ideas. The prize ceremony will take place at the vernissage of the exhibition of all ideas submitted for the contest.

  • Trend Tour in the TrendGallery (press only)

Wednesday, 28.01.2015, 4 p.m.-4.45 p.m., Hall 3A, TrendGallery, Counter
Reyne Rice and Gabriele Kaiser from the toy fair TrendCommittee present the 2015 trends to journalists. Tour in German and English.

  • Press Get-Together (press only)

Thursday, 29.01.2015, 5.30 p.m.-7.30 p.m., NCC Ost, Level 3
Ernst Kick, Chief Executive Officer, Spielwarenmesse eG, Kyra Mende, Press Officer and the press team cordially invite all journalists to a get-together.

  • Firework Display

Saturday, 31.01.2015, 6.05 p.m. at the Exhibition Centre
A splendid firework display lights up the night sky over the Exhibition Centre.


  • Trend Tours

Sunday, 01.02.2015, 11 a.m and 2 p.m., Hall 3A, TrendGallery
Free trend tours provide an overview of the various trends for 2015. One-hour guided tours through the TrendGallery present the products reflecting these trends.

  • Ecumenical service in German and English

Sunday, 01.02.2015, 1.15-2 p.m., Nice Room, NCC Mitte, Level 1
The ecumenical service provides an opportunity to escape from the buzz of the fair for a time of reflection.

  • Presentation honouring long-time exhibitors, St. Petersburg Foyer (long-time exhibitors only)

Sunday, 01.02.2015, from 6.30 p.m., NCC Ost, Level 2
In 2015 29 exhibitors celebrate their 25th and 50th anniversary of fair attendance at a gala dinner. Spielwarenmesse eG thanks them for their long-standing cooperation and personally congratulates all other loyal attendees celebrating round anniversaries on their booths.

  • Closing Press Conference of Spielwarenmesse eG (press only)

Monday, 02.02.2015, 11 a.m., Hong Kong Room, NCC Ost, Level 1
The final day of 66th Toy Fair is a fitting occasion to sum up the fair.

Daily events at the Exhibition Centre

ToyKnowHow – the fair knowledge programme

  • Toy Business Forum

Wednesday to Sunday, 28.01.-01.02.2015, 1 p.m.-3 p.m., Hall 3A
Presented by: Sylvia Kunert
As part of the TrendGallery in Hall 3A the Toy Business Forum presents the latest know-how in the industry. Various presentations are held by experts on current market developments and trends from Wednesday, 28.01.2015. In addition, special exhibitor live events will take place in the TrendGallery from Wednesday to Sunday.
Wednesday    ToyKnowHow – experiencing future trends & technologies
Thursday    Licences – recognizing worldwide trends in 2015
Online marketing    understanding strategies in the World Wide Web
Saturday    Marketing - discovering potentials for the trade
Sunday    Visual Merchandising - creating experience worlds

The overview of all presentation themes can be viewed at www.spielwarenmesse.de/en/toybusinessforum and in the fair events calendar. Cooperation partner is the trade magazine 'das spielzeug', Meisenbach Verlag.

ToyInnovation – the fair innovation programme

  • ToyAward, Hall 3A, Booth E-14

A jury of experts chooses the most creative products in four categories as a reference for retailers covering the industry's latest innovations. The ToyAward is presented to the winners of the four categories.

  • TrendGallery, Hall 3A

The TrendGallery in Hall 3A concentrates the industry's innovations and know-how for 2015 in one place. The TrendCommittee has singled out the following hit trends of the year: Express Yourself, Beyond Reality and Little Scientists. The Toy Fair offers daily trend presentations (Wednesday-Sunday) at 3 p.m. to inform visitors about these innovations, as well as live events (10 p.m.-12 noon)

and guided tours for visitors on Sunday between 11 a.m.-12 noon and 2 p.m.-3 p.m. Detailed information of the events is available at www.spielwarenmesse.de/en/trendgallery.

ToyNetwork – where the toy network meets

  • GamesCafé, Exhibitor Foyer 11.0

Many game designers personally present their latest game ideas and create new concepts with you. The GamesCafé is a cooperation between the German Games Archive in Nuremberg, the Game Designer Association and Spielwarenmesse eG.

  • New Exhibitor Centre, Hall 3A

In the New Exhibitor Centre trade visitors can meet 55 new exhibitors from 25 countries. The booths and entries of all new exhibitors at the 2015 Toy Fair are marked 'new' in the online catalogue.

  • Young Innovative Companies, Hall 3A

The Young Innovative Companies pavilion is shared by around 25 start-ups presenting 'Innovations made in Germany'. The project is sponsored by the Federal Ministry of Economics and Technology.

  • International pavilions, various halls

12 national pavilions ease targeted quests for offerings from specific national markets. The International Pavilion Guide provides a comprehensive detailed overview of all exhibitors. The brochure is available in the Internet at www.spielwarenmesse.de/?id=7795&L=1

  • World of Toys, NCC Ost

The World of Toys information booth provides an overview of the international trade fair programme organised by Spielwarenmesse eG. Interested exhibitors can arrange appointments in advance to discuss the fairs in Hong Kong, Istanbul, Moscow and Mumbai. Information is also available at: www.world-of-toys.org

  • Testing & Inspecting Centre, Hall 11.1

The toy industry focuses on toy safety. International test institutes present their test methods in the Testing & Inspecting Centre, thus ensuring that aside from fun, products also afford safety and quality.


Events in Nuremberg

  • ToyCity Photo & Interview Session          

Monday, 26.01.2015, 11 a.m.  
JOSEPHS®, Karl-Grillenberger-Str. 3, 90402 Nuremberg
Spielwarenmesse eG and the Business Initiative Group provide information on the growing ToyCity programme with an increasing number of venues in the city centre. www.josephs-service-manufaktur.de/en

  • 28th Nuremberg Games Festival, 30.01.- 03.02.2015

eckstein, Burgstraße 1-3, 90403 Nürnberg
A games centre with more than 800 board and card games, workshops, new product tests and the Long Night of Games invite visitors to play.
More information at: www.nuernberger-spiele-fest.de.
The German Games Archive Nuremberg offers guided tours at the Games Festival. They take place on Saturday, 31.01.2015 at 4 p.m. and Monday, 02.02.2015 at 5 p.m. Meeting place is the showcase in Eckstein.

  • Playing fun with game designers, Saturday 31.01.2015 from 2 p.m.

Thalia Buchhaus Campe, Karolinenstraße 53, 90402 Nürnberg
Thalia Buchhaus Campe and the Game Designer Association invite visitors to join in the fun of the game: competitions and useful knowledge on inventing games.

  • Toy Museum, Karlstraße 13-15, 90403 Nürnberg

Special exhibition: Made in GDR - East German Toys for the World
Opening times/admission prices: www.museums.nuremberg.de  
Sunday 01.02.2015, 6:30 p.m. guided tour with Director, Dr. Karin Falkenberg
The Toy Museum presents toys from antiquity to the present day.

  • Germanisches Nationalmuseum, toy collection with 20,000 exhibits

Kartäusergasse 1, 90402 Nürnberg
Opening times and admission prices available at www.gnm.de/en

The following events also take place in the Nuremberg city centre:

  • Toon Walk, Saturday, 31.01.2015, 11 a.m.– 5 p.m., Pfannenschmiedsgasse 1 p.m parade of licensed figures in an attempt to beat the European record
  • Literaturcafé, Monday, 02.02.2015, 3 p.m. public library in südpunkt 'Alles spielt!' Toyland: stories and poems about playing.
  • Fair meeting point on the square in front of St.Lorenz Church
  • St. Lorenz programme for the Toy Fair is available at www.lorenzkirche.de
  • 11th ToyCocktail, information at www.foursquare.com/spielwarenmesse


Further information about ToyCity at: www.spielwarenmesse.de/nuremberg

22.01.2015 – mn/ km

Spielwarenmesse®
The fair and marketing provider Spielwarenmesse eG organises Spielwarenmesse®, the leading international fair for toys, hobbies and leisure-time activities. The trade fair serves as a comprehensive communication and order platform for 2,700 national and international suppliers. The presentation of new products and exhaustive overview of the industry provide a valuable pool of market information for the year ahead to around 75,000 buyers and retailers from more than 120 countries. The name Spielwarenmesse® has been a registered trademark in Germany since 2013.

Fair dates: Spielwarenmesse® Wednesday to Monday, from 28.01.- 02.02.2015

 

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