Spielwarenmesse: Press releases

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Spielwarenmesse® press releases

TrendGallery shows the Trends of 2016 at the Spielwarenmesse

Every entrepreneur knows just how important trends are for success and how they influence markets. Nevertheless, every entrepreneur also knows how difficult it is to identify the right trends. In order to ensure that toy retailers are always a step ahead of the pack, the Spielwarenmesse reveals which products will play a leading role in the coming year. These forecasts are based on the findings of an international TrendCommittee, which travels across the entire world to identify the most interesting and promising trends. These trends will be presented in the TrendGallery at the Spielwarenmesse from 27th January to 1st February 2016. The special area in Hall 3A covers a total area of more than 1,000 m2 and presents all important trends and the corresponding product innovations. Once a day, a member of the TrendCommittee will explain all of the details of the individual trends.

The TrendCommittee identifies global trends
As early as several months before the Spielwarenmesse, the TrendCommittee, which is comprised of ten experts, researches trends from all over the world. This year's committee even explored Japan, with Atsuko Tatsumi, the editor of the Weekly Toy News, contributing her extensive and valuable experience of the industry from a Japanese perspective to the team. The trend scouts come from a total of nine different countries and are experienced toy experts. They are familiar with contemporary tastes and know exactly which products will achieve success in which markets.

The members of the TrendCommittee at the Spielwarenmesse 2016 are:
John Baulch, editor, Toy World Magazine, UK
Daniele Caroli, journalist, Giornale dell'Infanzia, Italy
Dr Maria Costa, market researcher, AIJU research centre, Spain
Axel Dammler, market researcher, iconkids & youth international research GmbH, Germany
Richa Dikshit, blogger, Toy Tasting, India
Philippe Guinaudeau, market researcher, Kidz Global, France/Hong Kong
Marek Jankowski, journalist, Branza Dziecięca, Poland
Gabriela Kaiser, trend consultant, TRENDagentur agency, Germany
Reyne Rice, journalist and trend expert, USA
Atsuko Tatsumi, editor, Weekly Toy News, Ltd., Japan

Detailed information on the TrendCommittee and the TrendGallery, including product innovations and the winner of the ToyAward, can be found on the website www.spielwarenmesse.de/en/trendgallery.

The Toy Business Forum imparts retail knowledge: selling trends locally

Identifying trends is one thing, but selling trend products is another. At the Toy Business Forum, retailers learn about the latest findings with regard to consumer behaviour, sales promotion and accompanying online activities. In a variety of different 30-minute-long presentations, experts show participants how the consumer goods industry is developing and provide them with tips on how to achieve successful business activities in the future. The Toy Business Forum will take place in Hall 3A during the Spielwarenmesse from Wednesday 27th January to Sunday 31st January 2016. Visitors can attend the free presentations in German and English every day from 1pm to 3pm. A detailed programme overview of all events will be available online at www.spielwarenmesse.de/en/toybusinessforum from November onwards.

10.09.2015 – sd

Spielwarenmesse, the leading international fair for toys, hobbies and leisure, is organised by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2800 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for more than 70,000 buyers and toy traders from over 120 nations.
Trade fair dates: Spielwarenmesse®, Wednesday 27th January - Monday 1st February 2016



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