Spielwarenmesse: Press releases

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Spielwarenmesse® press releases

Model Construction for all: PowerLounge in Hall 7A

Beginners, hobby tinkerers or total model construction buffs: the Spielwarenmesse (27 January to 1 February 2016, Halls 7 and 7A) is the ultimate showcase for sourcing products designed for every age group and experience level. Specialist toy retailers seeking exciting models from the hobby segment should make a point of coming by.

In addition to traditional model construction, low- and high-tech devices are complementing the offer more and more. Quadcopters and drones have been defining the product group more recently and there is no end in sight to the boom. Moreover, there is a steady, constantly growing licensing market even for the model segment, in particular with regard to Star Wars, and it becomes clear that this development opens up new, younger target groups for the industry, making it particular interesting for the specialist toy trade to enlarge the product range. With new product lines, amongst others, for the little ones, more and more suppliers are entering these business segments. At the PowerLounge in Hall 7A, they present their most exciting innovative products.

It offers retailers a new perspective on the industry and displays products via showcases and multimedia presentations that are not only affordable, but which also make the entry into model construction attractive. Exhausted trade fair visitors can also benefit from a short break while there and recharge their batteries with drinks and snacks. Charging points are equally available for mobile devices.

28.12.2015 – sp/kn

Spielwarenmesse, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,800 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for 70,000 buyers and toy traders from over 120 nations.
Fair date: Spielwarenmesse®, Wednesday to Monday, 27 Jan- 1 Feb 2016



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