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Spielwarenmesse® press releases

Design, heroes, brain training – Spielwarenmesse 2016 to open with trends and a wide range of themes


  • 2,851 companies will showcase in Nuremberg what children all over the world will be playing with in 2016
  • Three trends highlighted for children
  • Numerous activities make a trade fair visit an experience

The Spielwarenmesse is a paradise of innovation and toy trends. The more than 70,000 trade visitors from some 120 countries expected in Nuremberg will have access to 75,000 new products alone. Just like their customers, they are eager for a shopping experience and a creative, varied selection. The sky will be the limit for them from 27 January to 1 February, with 2,851 exhibitors from 67 countries presenting the world’s largest toy, hobby and leisure offering. Three major trends chosen by the Spielwarenmesse eG’s international TrendCommittee will also be highlighted: Train your Brain, Everyday Hero and Design to Play.

Toy retailers and buyers will find the relevant products in the TrendGallery (www.spielwarenmesse.de/en/trendgallery) in Hall 3A. The Train your Brain trend promotes cognitive skills and mental fitness. When the very young are inspired through play to think freely, they find it easier to cope with new challenges. The Everyday Hero products encourage children to follow and realise their dreams. After all, if the little everyday heroes learn how the world works in their early years, hopefully they will help to improve it when they get older. The third trend, Design to Play, involves toys being seen as objects of design, with completely new approaches to colour and shape. The fun of play and aesthetics are mutually supportive, inspiring play time imagination. A member of the TrendCommittee will explain all about the individual trends during a presentation each day in the TrendGallery. Trade visitors will also find the ToyAward winners, announced the evening before the trade fair opens, in an area covering some 1,000m². A record-breaking 616 products have been submitted (2015: 601). The award helps retailers and consumers decide what they should order and purchase. All nominated products are also described on the www.toyaward.com website.

The Toy Business Forum will be offering free presentations on current market developments and marketing trends. Nationally and internationally renowned experts, including US trend researcher Reyne Rice, will focus on a different key topic between 1:00 p.m. and 3:00 p.m. each day from 27 to 31 January. Visitors will be given toy know-how on the very first day of the trade fair, with insights into the toy market of the future. Thursday will be all about licences and their possibilities. And Friday will be devoted to the theme of design. Retailers will get interesting insights into marketing and online marketing over the weekend. A detailed overview of the individual themes and all speakers can be found at www.spielwarenmesse.de/en/toybusinessforum.

If retailers are looking for special product ideas, they are bound to find something of interest in Hall 3A: from first-time exhibitors in the New Exhibitor Center (NEC) or at the Innovation made in Germany pavilion, which is sponsored by the Federal Ministry for Economic Affairs and Energy (BMWi). Accessories, children’s furnishings and decorations will be on offer throughout the exhibition grounds. Some 50 sellers will be exhibiting in the Fashionable and Trendy Articles product group this time. The dedicated area at Entrance Mitte set aside for this last year has now been extended to take in part of Hall 1.

The twelve national pavilions also prove that the Spielwarenmesse will bring a global range of toys to Nuremberg. These will boast more than 250 exhibitors and offer visitors the best means of familiarising themselves with toys in specific markets. Besides well-known companies, smaller firms will also showcase their portfolios. The Best of China pavilion will have the largest offering in Hall 11.0, with the exhibition space having been increased by 32m² to 1,502m² compared with last year. The UK and Hong Kong follow in second and third places.

Besides innovations, new business contacts are also crucial to visitors to the Spielwarenmesse. The trade fair team led by Ernst Kick, CEO of Spielwarenmesse eG, is always looking for ways of further improving networking efficiency for market partners. The new Matchmaking service lets manufacturers and retailers contact potential business partners in advance of the trade fair, so that they can then meet up in person in Nuremberg. Market participants can network with each other via the www.spielwarenmesse.de/en/matchmaking website.

In addition to all of these meetings, presentations and products, there will also be opportunities for fun and relaxation at the Spielwarenmesse. Retailers can take a break and conveniently recharge their own batteries and those of their mobile phones in the Disney Lounge (Entrance Mitte) and in the model construction industry’s PowerLounge (Hall 7A). Then on Friday, 29 January, invited guests can attend the model railway party in NCC Ost with renewed vigour. And throughout the entire duration of the trade fair, there will be photo opportunities for selfies with walking acts at the entrances. Visitors to the trade fair will be able to collect the printed photos from the TrendGallery. The eyes of all Star Wars fans will be trained on the army of stormtroopers positioned between the U-Bahn station and Entrance West to welcome visitors.

Retailers and buyers can therefore look forward to an inspiring Spielwarenmesse. Thanks to the varied offering, they will have every chance of putting together a range for the coming season that is right for their target group and their specific business model.

21.1.2016 – sw / km


Information on the Spielwarenmesse® 2016 on the Internet

Press folder press releases: www.spielwarenmesse.de/en/pk
Products nominated for the ToyAward: www.toyaward.com
Photo material: www.spielwarenmesse.de/en/photos
Sound bites: www.spielwarenmesse.de/en/soundbites
TV footage: www.spielwarenmesse.de/en/tv
Newsroom: www.spielwarenmesse-eg.de/press

Spielwarenmesse®
Spielwarenmesse eG, a service provider specialised in trade fairs and marketing services, organises the Spielwarenmesse®, the leading international fair for toys, hobby and leisure. The specialised trade fair forms a comprehensive communication and order platform for 2,800 national and international manufacturers. Showcasing new products and the comprehensive overview of the industry’s different sectors for some 70,000 buyers and specialist retailers from over 120 nations create a valuable information pool for their annual market orientation. Since 2013, Spielwarenmesse® has also been a protected word mark in Germany.
Trade fair schedule: Spielwarenmesse® Wednesday to Monday, 27 Jan. – 01 Feb. 2016


 

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