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Visitor Newsletter by Spielwarenmesse celebrates relaunch

  • More than 65,000 toy professionals already subscribe
  • International distribution in a total of eleven languages

How do you make successful email marketing even more effective? In recent months, the team at Spielwarenmesse eG have been asking themselves precisely this question. The readers of the Visitor Newsletter will see the result of these thought processes in their digital inbox as early as next week. Incorporating state-of-the-art technology, an appealing layout and innovative content in eleven languages, this newsletter combines tried-and-trusted service with renewed excellence!

Even before the Newsletter was redesigned and improved, the Spielwarenmesse’s digital news format already had high click and opening rates. A total of 65,000 professionals already read the monthly news published by the leading fair in Nuremberg. The familiar concept of the Newsletter has been honed and enhanced still further. Compact teasers draw attention to more detailed reports. The design is modern, adaptive and open with appealing graphics for an optimum experience. Content can be tailored to different subscriber groups, e.g. more country-specific, thus increasing relevance. At the same time, all the information is conveyed within the shortest possible time frames. Ernst Kick, CEO of Spielwarenmesse eG, states: “The Visitor Newsletter’s new responsive design not only provides a better experience and higher speeds, but it can also be viewed comfortably on any smartphone, iPad or home PC. This adds considerable value to the Spielwarenmesse Newsletter.”

The first restyled Newsletter is appearing on 17th of August 2016. This free service is available simply by registering online at www.spielwarenmesse.de/visitors/newsletter.

Text length: 1,777 characters

Note for editors: Reprint free of charge. Images available at www.spielwarenmesse.de/photos under the headings “Extras” and “Spielwarenmesse”. Please provide us with a voucher copy on publication.

11.8.2016 – sb



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