Wednesday to Sunday!
31 Jan – 4 Feb 2018
Preparations for the Spielwarenmesse are in full swing. Irrespective of whether an exhibitor is experienced or appearing for the first time - every now and then questions about the fair will inevitably arise. How can I design my stand so that it is pleasing on the eye? How do I follow up my appearance at the fair effectively? Answers to these questions and more are provided by Daniel Gundelach, Trade Fair Marketing Director and Consultant at stand construction and consulting firm Meplan, together with Marlene Hösch from Spielwarenmesse eG. The free webinars are taking place from 19 October to 14 December 2016, providing valuable tips for a successful appearance at the Spielwarenmesse 2017.
Extended e-learning opportunities for exhibitors
The benefit: These webinars can be viewed in the convenience of the workplace - and can be followed by a virtual discussion with experts. In response to the high demand of recent years, the seminar programme has been extended. Ernst Kick, CEO of Spielwarenmesse eG, explains: “This year, we’ve decided to complement our five-part webinar series about the trade fair with an online training programme about the Spielwarenmesse PressPreview. Together with our expert Andreas Pfeiffer, Daniel Gundelach sheds light on how exhibitors can get their products on the radar of the international press at our press-only event.” The annual PressPreview takes place the day before the Spielwarenmesse opens for business. International journalists will be given the exclusive opportunity on 31 January 2017 to be the first to view the latest toy innovations.
The seminar series offered by Spielwarenmesse includes the following modules:
Strategic fair planning – Good planning is half the battle
Wed, 19 October 2016, 2pm CET
Stand design – Convince with the right idea
Wed, 26 October 2016, 2pm CET
Visitor marketing – Generate more qualified business contacts
Wed, 02 November 2016, 2pm CET
Communication and behaviour at the stand – Conversations as a success factor
Wed, 09 November 2016, 2pm CET
Fair follow-up – After the fair “it’s harvest time"
Wed, 07 December 2016, 2pm CET
PressPreview – Spotlighting products in the international media
Wed, 14 December 2016, 2pm CET
Registrations for the webinars can be made online at www.spielwarenmesse.de/en/webinar. This area also contains useful information and advice about the fair. On completion of the quick registration, requiring just a name and email address, attendees are sent a confirmation email with a short induction into the online seminar. Moreover, a calendar entry provides attendees with a convenient date reminder. Participants may also use a mobile device to access the webinars, for which the number of spaces is limited. Attendees who miss a webinar can watch the presentations retrospectively online.
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26.9.2016 - sb