Spielwarenmesse: Press releases

Choose language


Spielwarenmesse® press releases

Products for babies and infants: New Special Area at Spielwarenmesse 2017

  • Product group presentation between Halls 2, 3 and 4
  • Suppliers from this segment located across the exhibition centre

Products for babies and infants will be in the spotlight at the 68th Spielwarenmesse. When the industry comes together in Nuremberg from 1 to 6 February 2017, Baby & Infant Articles will constitute one of the main product segments. The eponymous Special Area will provide buyers with a valuable overview of this broad spectrum of products in the passageway between Halls 2, 3 and 4. This spot is well chosen as toys and related products for toddlers take centre stage in the surrounding halls.

Covering almost 800 m², the new Special Area focuses on articles for babies and infants in six main areas: Baby Toys, Baby Textile, Travel Systems, Food & Care, Home & Safety and Licensed Products. Sabine Liebscher, Senior Project Manager at Spielwarenmesse eG, explains: “Our aim is to show visitors the full range of items for babies and toddlers on display here in Nuremberg.” The light and airy passageway will be a source of inspiration for retailers wondering which products from this segment would complement their business models most successfully. A quiet zone with catering and hospitality gives visitors the opportunity to relax and contemplate.

The Special Area at the Spielwarenmesse will remind buyers that the products for babies and infants are not only located in Hall 2 and parts of Hall 3, but are spread across the entire exhibition centre – and among no fewer than 400 exhibitors. Together, they offer modern, colourful designs that give priority to aspects such as quality, safety and child development, whilst living up to rising parental expectations for high-quality products. In November, the Spielwarenmesse will call for exhibitors to display their products for babies and infants in the Special Area free of charge. The organiser reserves the right to make the final selection to ensure that all sub-groups are sufficiently represented.
Text length: 2,049 characters

Note for editors: Reprint free of charge. Images available at www.spielwarenmesse.de/en/photos. Please provide us with a voucher copy on publication.

14.9.2016 – sw

Spielwarenmesse, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,800 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for more than 70,000 buyers and toy traders from over 120 nations.
Fair date: Spielwarenmesse®, Wednesday to Monday, 1 – 6 Feb 2017



Stay informed with trends and developments of the toy market. Register for one of our newsletter.