Wednesday to Sunday!
31 Jan – 4 Feb 2018
The 68th Spielwarenmesse (1 to 6 February 2017) has got off to a particularly successful start for four companies. During the official Opening Ceremony on the eve of the fair, the coveted ToyAwards were presented to outstanding innovative products in four age-specific categories. The Baby&Infant segment was won by Tegu BEANS & TUMTUM Magnetic Wooden Block Set from TEGU, whereas the Mighty Mountain Mine from Hape International clinched the PreSchool ToyAward. The LEGO BOOST from LEGO was the winner of the SchoolKids category whilst the Revell Control X-treme Raver VR Racer from Revell came top in the Teenager&Adults group.
Presented this year for the 14th time, the ToyAwards rank among the most important accolades in the toy industry. The eleven-strong jury – comprising educators, market researchers, international sales agents and a toy safety expert – selected the four winners from 635 entries, up from 616 in 2016. This new record figure bears witness to the Award’s high standing within the toy industry. The winners were judged on criteria such as play value, originality, safety, workmanship & quality, comprehensibility of the product concept and potential for success at retail.
Category Baby&Infant (0-3 years):
Tegu BEANS & TUMTUM Magnetic Wooden Block Set, Tegu
The BEANS & TUMTUM Magnetic Wooden Block Set makes playing with building blocks twice as much fun. The attractive, partly coloured blocks can be connected with the magnets on the rubberised sides – it is so easy to use that toddlers can create fun characters and structures with the greatest of ease. The jury’s conclusion: “A fun and new idea interpreted in high-quality materials and an aesthetically pleasing design.”
PreSchool Category (3-6 years):
Mighty Mountain Mine, Hape International
The Mighty Mountain Mine combines the classic wooden railway and a mine to create a gripping play world over four levels. Many enchanting details add variety and fascination. Besides the loading crane, there is also a waterfall tunnel and bridges with obstacles, an emergency bell and switches for the railway points. The jury said: “This set constantly creates new situations and perspectives for the children playing with it.”
SchoolKids Category (6-10 years):
LEGO BOOST, LEGO
LEGO BOOST is the perfect start for children entering the world of programming. The set includes instructions for several models, including a robot, a cat and a guitar. Once the models have been built, a free app downloaded onto a tablet brings them all to life. Children can use the app to program their movement and sound functions. The jury stated: “LEGO’s BOOST unites a classic building experience with modern technology.”
Teenager&Adults Category (from 10 years):
Revell Control X-treme Raver VR Racer, Revell
The remote-controlled car with virtual reality adds a new perspective to this field. “An innovative play idea,” concluded the jury. Activating the associated VR headset reveals an unexpected world – as seen from the car’s point of view. It is possible, for example, to drive around a corner and see what is hidden behind the wall. A free app for the headset can be downloaded onto a smartphone which is then positioned in the allocated slot.
The winners of this year’s ToyAwards are on display in the TrendGallery in Hall 3A. The innovations cover a diversity of products from traditional wooden toys to technological toys. The selection reflects the diverse range of products that trade buyers can find across the product segments featured at the Spielwarenmesse.
Text length: 3,711 characters
Note for editors: Reprint free of charge. Images are available at www.spielwarenmesse.de/photos. Please provide us with a voucher copy on publication.
31.1.2017 – kk
Spielwarenmesse, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,800 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for more than 70,000 buyers and toy traders from over 120 nations. Spielwarenmesse® has also been a protected word mark in Germany since 2013.
Fair date: Spielwarenmesse®, Wednesday to Monday, 1 – 6 Feb 2017