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Spielwarenmesse® press releases

Expert panel nominates winners of Spielwarenmesse’s ToyAward

  • 397 companies submitted 643 new products for the ToyAward
  • Awards ceremony to be held during the opening of the Spielwarenmesse on 30 January 2018 at 6.30 pm

Exhibitors showcase nearly 100,000 innovative new products at the Spielwarenmesse every year. To help retailers and buyers find their way in this product jungle, Spielwarenmesse eG awards especially outstanding ideas with the coveted ToyAward. For 15 years, the award has been one of the most important recognitions in the industry, often seen by consumers as a crucial quality seal. Prior to the 69th Spielwarenmesse (31 January - 4 February 2018), an eleven-strong expert panel came together in Nuremberg to choose the three best products for each of the four age-group specific categories from all the submissions:

  • Baby & Infant (0-3 years)
  • PreSchool (3-6 years)
  • SchoolKids (6-10 years)
  • Teenager & Adults (10 years and older)

For this year’s ToyAward, Spielwarenmesse eG witnessed for the third consecutive time record attendance levels: A total of 397 companies (2017: 361) submitted 643 products (2017: 635). This number impressively signals the high standing of the award in the global toy industry. The expert panel judged all submissions based on the criteria of gaming fun, originality, finish & quality, safety, comprehensibility of product concept as well as potential success in the retail trade. It selected twelve outstanding new products for the ToyAward 2018.

The nominees for the ToyAwards 2018
Baby & Infant (0-3 years)

  • Activity-Pinguin kuckuck/Coppenrath Verlag (Hall 1/C-34)
  • Kullerbü – Spielbahn Parkhaus/Habermaass (Hall 3/A-13, C-12)
  • Raki/Pars Pro Toto (Hall 8/D-31)

PreSchool (3-6 years)

  • ARIA/Wise Toys (Foyer Hall 10.0/13)
  • Robo Chameleon/Silverlit Toys Manufactory (Hall 6/C-11, B-10)

SchoolKids (6-10 years)

  • Oonies Inflator Starter Pack/Moose Toys (Hall 12.0/E-05-1)
  • Pepper Mint und das Baumhaus-Abenteuer/Kosmos / Thames & Kosmos (Hall 10.0/G-02)

Teenager & Adults (10 years and older)

  • 1:87 VW T1 Samba Bus 2.4G 100% RTR/TAMIYA-CARSON Modellbau (Hall 7A/B-119)
  • Modellbahn im Aktenkoffer/NOCH (Hall 4A/C-211)
  • Watercolor Waves Limited Edition Mermaid Tail & Monofin Set/Blue Spring Partners / DBA Fin Fun (Hall 3A/B-34)

The winners of the ToyAwards will be announced during the opening celebrations for the 69th Spielwarenmesse on 30 January 2018 at 6.30 pm. From 31 January to 4 February 2018, all nominated new products and the winners will be on display at the TrendGallery in Hall 3A.

The Jury for the ToyAwards 2018
The eleven-strong jury comprises international sales representatives, market researchers, educators and a toy safety expert:

  • Axel Dammler, iconkids & youth, Managing Director
  • Andrew Dobbie, Gameplan Europe Ltd., Managing Director
  • Dr. Thomas Märtz, VEDES AG, CEO
  • Nadine Müller, Premini®, Managing Director
  • Thorsten Paedelt, duo schreib & spiel, Managing Director
  • Jochen Pohle, EK/servicegroup, Managing Director
  • Andreas Schäfer, idee+spiel GmbH, Managing Director
  • Vincent Stozicky, JouéClub, Frankreich, Commercial Director
  • Marietheres Waschk, Akademie Remscheid, Social Education Worker and Play Educationalist
  • Rainer Weiskirchen, TÜV Rheinland, Press Officer
  • Thomas Wodzicki, BAG Spielmobile e.V., Project Developer

Everything you need to know about the ToyAward, its jury and the award winners from years gone by can be found online at www.toyaward.com.

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Note for editors: Reprint free of charge. Images are available at www.spielwarenmesse.de/media. Please provide us with a voucher copy on publication.

25 January 2018 – kk

Spielwarenmesse®, the leading international fair for toys, hobbies and leisure, is organised by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for more than 2,850 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for 73,000 buyers and toy traders from over 120 nations. Spielwarenmesse® has also been a protected word mark in Germany since 2013.
Fair dates: Spielwarenmesse®, Wednesday to Sunday, 31 Jan – 4 Feb 2018



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