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Spielwarenmesse® press releases

Spielwarenmesse 2019: Product groups to be restructured

  • Model Railways and Model Construction to be merged
  • New segment for Electronic Toys
  • Carnival Articles to receive own Activity Area

Coinciding with its 70th anniversary event from 30 January to 3 February 2019, the Spielwarenmesse is poised for major change, with some product groups being restructured or reconceptualised. The product group Electronic Toys will celebrate its debut. In addition, ground-breaking changes are afoot in the product groups Festive Articles, Carnival, Fireworks and Model Railways and Model Construction. Commenting on these changes, Ernst Kick, CEO Spielwarenmesse eG, states: “These steps are necessary if we are to respond to the changing market and reflect the needs of buyers and retailers.”

Initial talks with exhibitors took place at the last event. The response so far has been positive, particularly with regard to the biggest move: Model Railways (until now in Hall 4A) and Model Construction (until now Hall 7A) are to be merged in Hall 7A. This move will allow the fair to reflect under one roof the international diversity of both sectors, offering a wide portfolio to their identical target groups. Both well-known brand manufacturers and smaller niche suppliers will come together to create an inspiring and comprehensive mix of products. At the same time, the profile of the Model Construction segment will be raised by relocating those suppliers whose ranges target the toy trade as opposed to stores specialising in model construction. They will be moved to Hall 4A.

A new product segment for Electronic Toys will be created here, encompassing RC vehicles, drones, planes, robots and much more. This new distinction provides independent retailers and buyers with valuable guidance in the field of technology and digitalisation, both of which have evolved from a fleeting fad to a firm facet of the toy sector. The foundations for this latest move were laid in 2017 when the Tech2Play activity area was first introduced. This popular feature is set to stay and will continue to attract widespread visitor attention into the future. The Spielwarenmesse is also seeing a growing number of well-known exhibitors offering electronic toys. In this context, Mr Kick states: “The big players in this segment have already agreed to the move to Hall 4A where, thematically speaking, they’ll be successfully embedded in the fair.”

The product group Festive Articles, Carnival, Fireworks in Hall 9 is likewise undergoing considerable change. The toy retail sector is an important sales market for this segment. Indeed, all the big names and market leaders come to Nuremberg to show their wares, prompting the Spielwarenmesse to add an exciting new aspect in Hall 8. The extra space and the growing international composition of this sector will allow for this product group to be reflected more broadly. The new highlight, a roughly 200 m² Activity Area, will enhance the overall appeal, giving exhibitors the opportunity to showcase their products at fashion shows and presentations for maximum exposure.

The new hall structure will give visitors a more focused insight into forward-looking innovations. They will find it easier than ever to locate interesting products that complement existing ranges and suit their own business models. According to CEO Ernst Kick, this is an important and essential step that will initially require some patience from retailers and buyers: “At first, it may take a little getting used to as some exhibitors will be in new locations. We’ll do everything we can to ensure that our new signage and navigation are as clear as possible.”

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Note for editors: Reprint free of charge. The new Hall Plan is available at www.spielwarenmesse.de/media. Please provide us with a voucher copy on publication.


6.3.2018 – sw

Spielwarenmesse®
Spielwarenmesse, the leading international fair for toys, hobbies and leisure, is organized by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for more than 2,900 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for 71,000 buyers and toy traders from over 125 nations. Spielwarenmesse® has also been a protected word mark in Germany since 2013.
Fair date: Spielwarenmesse®, Wednesday to Sunday, 30 Jan – 3 Feb 2019

 

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