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Spielwarenmesse® press releases

Spielwarenmesse opens entry phase for ToyAwards

  • Judging process to include digital preliminary round

  • Separate category for start-ups
  • New closing date for entries: 23 November 2018

The ToyAwards by the Spielwarenmesse rank among the most respected accolades in the industry. As it prepares for its 70th anniversary edition from 30 January to 3 February 2019, the world’s leading toy fair in Nuremberg is making some improvements to the coveted awards. The Spielwarenmesse team is introducing an additional category and adding a digital preliminary round to the judging process.

New category for start-ups
The registration period for submitting entries to the ToyAwards begins on 15 September 2018. All companies exhibiting at the Spielwarenmesse can enter up to three product innovations in a variety of different categories. All entries are free of charge and should be registered at www.toyaward.com. The four existing, age-specific groups Baby & Infant (0-3 years), PreSchool (3-6 years), SchoolKids (6-10 years) and Teenager & Adults (from 10 years) will be extended this year to include a Start-up Category. This section is open to all companies founded less than five years ago. The closing date for entries is
23 November 2018.

Digital pre-selection
In recent years, the number of entries for the ToyAwards has been reaching record levels. In 2017 alone, 397 companies sent in a total of 643 innovations. “To make it easier for exhibitors to take part in the ToyAwards, we have decided to introduce a digital preliminary round,” comments Christian Ulrich, Director Marketing for the Spielwarenmesse. All companies are initially required to submit a product description, together with photos and preferably videos in English to the ToyAwards website. Based on the descriptions, the jury of experts will shortlist the best innovations in the digital preliminary round, based on the criteria: accessibility of the product concept, fun factor, originality and potential for success at retail. The shortlisted products will then be sent to Spielwarenmesse eG. In the run-up to the Spielwarenmesse, the expert jury, comprising international trade representatives, educators, market researchers and a toy safety expert, will come together to select from all the entries three products in each of the five categories. During the final judging phase, the criteria from the digital preliminary round will be extended to include workmanship & quality as well as safety.

The 15 nominees for the ToyAwards will be revealed at the main press conference marking the 70th Spielwarenmesse on 24 January 2019. The Awards will be presented to the winners at the Opening Ceremony on 29 January 2019. More information on entering the ToyAwards can be found at www.toyaward.com.


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Note for editors: Reprint free of charge. Images are available at www.spielwarenmesse.de/media. Please provide us with a voucher copy on publication.

16 August 2018 – kk


Spielwarenmesse®
Spielwarenmesse®, the leading international fair for toys, hobbies and leisure, is organised by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for more than 2,900 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for 71,000 buyers and toy traders from over 125 nations. Spielwarenmesse® has also been a protected word mark in Germany since 2013.
Fair dates: Spielwarenmesse®, Wednesday to Sunday, 30 Jan – 3 Feb 2019

 

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