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Spielwarenmesse® press releases

Spielwarenmesse: Toy Business Forum with relevant topics for the trade

  • Sparking innovative ideas in trade and industry

  • Free expert presentations every day

The retail trade is in a constant state of flux. Only by understanding today the challenges of tomorrow can retailers gain a clear competitive edge. Trends and innovations as well as digitalisation and change management are among the topics facing the toy industry. From 30 January to 3 February 2019, experts at the Toy Business Forum in Hall 3A will shed light on how independent retailers and buyers can adapt to the challenges the market throws at them. Taking place from 1 pm to 3 pm, the focus will be on a different overarching theme every day. Visitors can attend the talks free of charge and without booking in advance.

The Toy Business Forum highlights the most important aspects affecting businesses in the coming year and helps participants prepare for the future. The series of presentations kicks off on Wednesday with a focus on trends in sales and retail. These talks provide important market guidance and help attendees stay on the ball. The Thursday presentations revolve around the future of the bricks-and-mortar retail trade. Digitalisation and online trade offer great opportunities, but also conceal considerable pitfalls, making it imperative to have a clear strategy in place. On Friday, the emphasis shifts to the consumer. Only if retailers understand and know their customers well can they tailor their product ranges and services to their needs.

The Saturday will be under the banner of Change Management. Keynote speaker Dr. Peter Kreuz has a way of drumming up enthusiasm for new ideas. He is a best-selling author, an international management consultant and gives talks to decision makers across all industries. Also known for his unorthodox thinking and ability to motivate others, he will have an encouraging message for those wanting to make an impact in business. His presentation is entitled “Dynamite for Free Thinkers”. The talks on Sunday present innovative marketing strategies for the coming decade. Influencer marketing and storytelling are just some of the buzzwords in this field.

Programme preview Toy Business Forum 2019
#trend – Wednesday, 30 January 2019
#retail – Thursday, 31 January 2019
#consumer – Friday, 1 February 2019
#change – Saturday, 2 February 2019
#marketing – Sunday, 3 February 2019

The complete programme will be available on the website from mid-November at www.spielwarenmesse.de/en/toybusinessforum. The presentations will be simultaneously interpreted into English or German.

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Note for editors: Reprint free of charge. Images are available at www.spielwarenmesse.de/media. Please provide us with a voucher copy on publication.

6 September 2018 – sp


Spielwarenmesse®
Spielwarenmesse®, the leading international fair for toys, hobbies and leisure, is organised by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for more than 2,900 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for 71,000 buyers and toy traders from over 125 nations. Spielwarenmesse® has also been a protected word mark in Germany
since 2013.
Fair dates: Spielwarenmesse®, Wednesday to Sunday, 30 Jan – 3 Feb 2019

 

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