Spielwarenmesse: Press releases

Choose language


Spielwarenmesse® press releases

And here are the Spielwarenmesse trends for 2019

  • “Ready, Steady, Play!”, “The WOW Effect” and “Toys 4 Kidults”
  • On-trend products can be tried and tested in the TrendGallery

The Spielwarenmesse and the international TrendCommittee know what’s rocking the world of toys. Sharing their insights, they have identified three industry trends for 2019: “Ready, Steady, Play!”, “The WOW Effect” and “Toys 4 Kidults”. Running in Nuremberg from 30 January to 3 February 2019, the Spielwarenmesse features around a million products. The TrendGallery is therefore an important source of inspiration, featuring a plethora of innovations and new ideas. The TrendGallery not only brings the trends to life, but it also presents them in the context of corresponding products.

Ready, Steady, Play! – physical activity through play
Our lifestyles are becoming ever more sedentary thanks not least to smart solutions such as mobile phones and tablets and everyday aids like lifts and escalators. All too often, this culminates in a lack of physical activity, poor coordination and slower reactions. This can be countered by toys and games that encourage kids to engage in physical activity whilst having fun.

The WOW Effect – a big surprise
The good-old lucky bag has been entertaining young and old for generations. Not knowing what’s inside adds to the excitement right to the end. More and more manufacturers are delighting children by adding an element of surprise to their products. It may be the packaging that conceals which collectable has been bought or a product that only reveals its functions and play options on closer inspection.

Toys 4 Kidults – for the young at heart
Kidult is a concoction of the words kid and adult. The new term describes adults that love things usually associated with children. The Toys 4 Kidults trend reminds us that toys are not just reserved for children but can still be enjoyed by the older generation. The possibilities are endless, ranging from decorative toys and sophisticated construction sets to rare collectables and retro-licences.

TrendGallery bursting with ideas and inspiration
The TrendGallery in Hall 3A provides a stage for the trends and innovations emanating from the toy industry. Trade buyers come here to learn about the latest trends and to have the products associated with them explained. Filling an area of around 1,000m², the TrendGallery features other product innovations as well as the winners of the ToyAwards. Must-see talks and presentations on different topics every day deliver invaluable insights for visitors at the Toy Business Forum.

Further information about the trends 2019 can be found at www.spielwarenmesse.de/en/trends.

More information on the highlights and innovations at the Spielwarenmesse is available at www.spielwarenmesse.de/en/highlights.

Exhibitors at the Spielwarenmesse with products reflecting the latest trends can apply to appear in the TrendGallery now. Further details on taking part can be found at www.spielwarenmesse.de/en/trendgallery-application.

The Spielwarenmesse TrendCommittee at a glance:
John Baulch (Publisher and Managing Editor, Toy World Magazine, UK)
Daniele Caroli (Journalist, Il Giornale dell’Infanzia, Italy)
Dr. Maria Costa (Market Researcher, AIJU Toy Research Institute, Spain)
Axel Dammler (Market Researcher, iconkids & youth international research GmbH, Germany)
Richa Dikshit (Blogger, Toy Tasting, India)
Steven Ekstract (Journalist, License! Global, USA)
Philippe Guinaudeau (Market Researcher, Kidz Global, France)
Marek Jankowski (Journalist, Branza Dziecieca, Poland)
Gabriela Kaiser (Trend Consultant, TRENDagentur, Germany)
Reyne Rice (Journalist and Trend Expert, USA)
Jane Wong (Journalist, TOY INDUSTRY, China)

Text length: 2,415 characters

Note for editors: Reprint free of charge. Images are available at www.spielwarenmesse.de/media. Please provide us with a voucher copy on publication.

17 October 2018 – sp

Spielwarenmesse®, the leading international fair for toys, hobbies and leisure, is organised by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for more than 2,900 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for 71,000 buyers and toy traders from over 125 nations. Spielwarenmesse® has also been a protected word mark in Germany since 2013.
Fair dates: Spielwarenmesse®, Wednesday to Sunday, 30 Jan – 3 Feb 2019



Stay informed with trends and developments of the toy market. Register for one of our newsletter.