Wednesday to Sunday!
31 Jan – 4 Feb 2018
When the industry gathers in Nuremberg for the 70th anniversary edition of the Spielwarenmesse (30.1.-3.2.2019), the 120,000 or so innovations will be of key interest to trade visitors. Introduced by Spielwarenmesse eG, the ToyAwards are accorded to outstanding products every year, providing buyers and retailers with valuable guidance. The innovation prize ranks among the most respected accolades in the industry. This year, the coveted ToyAwards will be presented in the new Start-Up category and the four age-specific categories Baby & Infant (0-3 years), PreSchool (3-6 years), SchoolKids (6-10 years) and Teenager & Adults (10 years and older).
To make it easier for exhibitors to take part in the competition, a digital preliminary round was introduced this year for the first time. During this stage, the jury of experts narrowed down the entries based on the criteria Originality, Fun Factor, Accessibility of the Product Concept, and Sales Potential at Retail. The new approach was clearly welcomed by participating companies. This year, 433 exhibitors (2018: 397) entered a total of 838 innovations (2018: 643) which is testimony to the continued appeal of this accolade.
The products that made it through the preliminary round were subsequently sent to Spielwarenmesse eG for further evaluation. The jury then considered the remaining entries at a meeting and selected three exceptional innovations in each of the five categories. In the final evaluation, the criteria applied in the preliminary round were extended to include Workmanship & Quality, and Safety.
The nominees for the ToyAwards 2019
Baby & Infant (0-3 years)
PreSchool (3-6 years)
SchoolKids (6-10 years)
Teenager & Adults (10 years and older)
The winners of this year’s ToyAwards will be announced on 29 January 2019 during the Opening Ceremony which marks the beginning of the 70th Spielwarenmesse. The nominated innovations and winners can be viewed at the PressPreview on 29 January and subsequently at the TrendGallery in Hall 3A from 30 January to 3 February 2019.
The Jury for the ToyAwards 2019
The 16-strong jury is composed of market researchers, educationalists, international sales representatives, scientists, a blogger and a toy safety expert:
Further information on the ToyAwards, the jury and the winners of previous years can be found at www.toyaward.com.
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24 January 2019 – kk
Spielwarenmesse®, the leading international fair for toys, hobbies and leisure, is organised by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for around 2,900 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for 71,000 buyers and toy traders from over 125 nations. Spielwarenmesse® has also been a protected word mark in Germany since 2013.
Fair dates: Spielwarenmesse®, Wednesday to Sunday, 30 Jan – 3 Feb 2019