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Spielwarenmesse® press releases

Launching at Spielwarenmesse 2020 as a first-time exhibitor

Trade fairs are widely recognised as a valuable sales and marketing tool. For the international toy industry, the Spielwarenmesse in Nuremberg is the most important event of the year. When 70,000 buyers and retailers go in search of new ideas from 29 January to 2 February 2020, the Spielwarenmesse is definitely the place to be for first-time exhibitors, too. The New Exhibitor Center (NEC) in Hall 3A enables newcomers to turn their debut at the Spielwarenmesse into a resounding success. These exhibitors not only enjoy special terms and conditions, but they also benefit from organisational support from start to finish.

The New Exhibitor Center is an extremely popular feature at the Spielwarenmesse. The pavilion is located in a busy area in Hall 3A, attracting large numbers of visitors looking for innovations and new ideas. The first-time exhibitors at the NEC receive a Ready-to-go Package at particularly attractive rates. The package includes a 6m² furnished stand with free WiFi. The participants also benefit from additional advertising measures, e.g. their company entry in the print and online exhibition catalogues is highlighted with the “New” icon. Ernst Kick, CEO of Spielwarenmesse eG, explains: “Appearing at the New Exhibitor Center is an attractive and affordable opportunity for these companies to show their products to a wide international audience, whilst keeping costs low.” The pavilion has space for up to 60 stands.

A unique presentation format has been created for start-ups or newcomers who specialise in electronic toys and are keen to test the waters at the Spielwarenmesse. The Tech2Play activity area features small presentation zones that companies can book to showcase their products. The participants benefit from the Tech2Play activity areas which attract trade buyers specifically interested in the product group Electronic Toys and the innovations on show there. More information is available at www.spielwarenmesse.de/en/t2p.

Details about the New Exhibitor Center, the terms and conditions and registration can be found at www.spielwarenmesse.de/en/newexhibitorcenter.

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Note for editors: Reprint free of charge. Images are available at www.spielwarenmesse.de/media. Please provide us with a voucher copy on publication.

28 October 2019 – sr


Spielwarenmesse®, the leading international fair for toys, hobbies and leisure, is organised by the fair and marketing services provider Spielwarenmesse eG. The trade fair creates a comprehensive communication and ordering platform for 2,900 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for 67,000 buyers and toy traders from 130 nations. Spielwarenmesse® has also been a protected word mark in Germany since 2013.

Fair dates: Spielwarenmesse®, Wednesday to Sunday, 29 Jan – 2 Feb 2020



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