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Spielwarenmesse® press releases

License Lounge added to LicenseCenter at International Toy Fair 2011

The LicenseCenter is moving to the spectacular new Mitte (central) entrance of the Nuremberg exhibition centre for the International Toy Fair 2011. The new License Lounge for licensors, licensees and licensing agencies will be located in the foyer of Brüssel hall from 3–5 February 2011. With this lounge, Spielwarenmesse eG is expanding the previously trader-orientated LicenseCenter into a get-together for all players who achieve a considerable part of their revenue for toys in the license business. License-based toys accounted for a 17 per cent share in Germany in 2009 and even more than 30 per cent of toy revenues in other countries like Spain and Great Britain.

 The licensing industry has used the Spielwarenmesse International Toy Fair Nürnberg, which takes place next time from 3–8 February 2011, for a long time. In future, licensees and licensors will profit from much greater contact potential with the License Lounge as a distinctive meeting-point in Nuremberg. To enable exhibitors to find time for a visit to the lounge as well, it will remain open outside the normal fair opening times until 7 p.m. during its opening days from Thursday to Saturday.

The move to the foyer of Brüssel hall gives the license worlds presented in the LicenseCenter more design scope. This product display shows visitors the current license themes of the year in a fascinating presentation. Licensors and licensing agencies also provide clear information and film trailers on the license themes. Media partners from various countries show which license themes are expected to become the top sellers of the year in the worldwide markets in their International Trend Selection.

The LicenseGuide, the most important information medium for looking for licenses at the International Toy Fair, is also being revised. New search functions and a clearer display enable traders to quickly find which licenses the various manufacturers offer together with detailed information. Visitors to the LicenseCenter can direct all their questions to the experts from the LicensingPress magazine at the fair. The Licensing Industry Merchandisers’ Association (LIMA) supports the LicenseCenter as official partner.



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