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Spielwarenmesse® press releases

Knowing What Counts Tomorrow: Toy Business Forum Offers Practical Knowledge from Experts

Toy Business Forum at Spielwarenmesse International Toy Fair Nürnberg is offering added-value to dealers and buyers when they visit the fair. Over a short period of time in Hall 4, and without cost, those interested in the branch can acquire a competitive advantage in knowledge about markets and trends. Each program block is offered as a day's theme during this event which runs daily from Friday 04 February through Tuesday 09 February 2011 from 13 to 15 o'clock.

  • Friday 04 02 2011: Toy markets Worldwide - Today and Tomorrow
  • Saturday 05 02 2011: Toys Go Green – The Megatrend for Manufacturers and the Trade
  • Sunday 06 02 2011: Fresh Marketing – Innovative and Effective Ideas
  • Monday 07 02 2011: Retailing with Profile – Toy Shops as Brands
  • Tuesday 08 02 2011: The World of Licenses – Potential for the Toy Trade

Market experts will offer visitors complete approaches to solutions in 30 minute presentations which will equip them to deal with the challenges of the future. The Toy Business Forum theme-offerings will be topped off with practical everyday examples.  

In cooperation with its media partner Meisenbach Verlag in Bamberg, Spielwarenmesse eG is offering 'das spielzeug' thus insuring availability of business oriented knowledge in the interim. Fair visitors will be able to follow these short presentations both in German and in English. Thereafter, selected presentations will be available as videostreams in the internet at www.toyfair.de/toybusinessforum.

Toy Business Forum is an integral part of the information offering of Spielwarenmesse eG's ToyKnowHow. Dealers who wish to increase their knowledge in-depth may do so at the Global Toy Summit on 08 February 2011. Information regarding this program and registration can be found in the internet at www.toyfair.de/conference.



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