Spielwarenmesse: Press releases

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Spielwarenmesse® press releases

Supporting events at the 62nd Spielwarenmesse International Toy Fair Nürnberg 2011

Events on the fair site

•   PressPreview – the new products show for the press
Wednesday, 2.2.2011, 9 a.m.–1 p.m. in CCN Ost

Here the companies vividly highlight their new products for the media and selected buyers with the help of celebrities and models the day before the official start of the International Toy Fair. More information at: www.toyfair.de/presspreview

•   Opening ceremony of the Spielwarenmesse eG
Wednesday, 2.2.2011, 6.30 p.m., Brüssel hall, CCN Mitte, level 1

Presenter: Sabine Sauer (Bavarian Radio)
The winners in the five categories of the ToyAwards 2011 are honoured for their innovative play ideas at a presentation ceremony. The International Toy Fair 2011 is officially opened by its patrons, Horst Seehofer, Minister-President of the Free State of Bavaria, and Dr. Ulrich Maly, Lord Mayor of Nuremberg.

•   Photo & interview session for the fair special “Toys go green”
Friday, 4.2.2011, 11 a.m., central (Mitte) entrance

The following interview partners answer questions on Toys go green: Ernst Kick, Chief Executive Officer of Spielwarenmesse eG, Rainer Weiskirchen, Press Spokesman of TÜV Rheinland Group, and Prof. Dr. Nicole Koschate, Holder of the GfK Chair of Marketing Intelligence at the Friedrich Alexander University of Erlangen-Nuremberg.

•   Press Get-together (for press only)
Friday, 4.2.2011, 5.30–7.30 p.m., CCN Ost, level 3

Ernst Kick, Chief Executive Officer of Spielwarenmesse eG, Kyra Mende, Press Officer, and the press team look forward to welcoming all press representatives at this get-together.

•   Brilliant fireworks display, 5.2.2011, 6 p.m., above the exhibition halls
Let’s party! Glühwein is served during the fireworks display.

•    Ecumenical church service in German and English
Sunday, 6.2.2011, 1.15–2 p.m., Kairo hall, CCN West, level 2

The ecumenical church service offers time for reflection.

•   Presentation to exhibitors in the foyer of St. Petersburg room
Sunday, 6.2.2011, 6 p.m., CCN Ost, level 2

Spielwarenmesse eG congratulates 70 exhibitors for 25 or more years participation and thanks them for the close cooperation.

•   2nd Global Toy Conference
Tuesday, 8.2.2011, 9.30 a.m.–4 p.m., CCN Ost,
registration for active reporters is in the east (Ost) press centre

The conference with practical topics and top speakers takes place on the last day of the fair and deals with the specific needs of the participants from trade and industry. Programme: www.toyfair.de/conference

•   Closing press conference of Spielwarenmesse eG (for press only)
Tuesday, 8.2.2011, 11 a.m., Hongkong room, CCN Ost, level 1

Shortly before the end of the fair when final business is being handled, it’s time to present a summary of the 62nd International Toy Fair. The main winner of the ToyAward – the first to be chosen by the visitors – is announced as a crowning touch.


Daily events for press & visitors on the fair site

ToyKnowHow – the knowledge programme at the fair

•   Toy Business Forum
Friday–Tuesday, 4–8.2.2011, 1–3 p.m., hall 4, C-19–E-20

The presentations and examples are based on a different theme each day:
Friday        Toy Markets Worldwide – Today and Tomorrow
Saturday    Toys go green – the Megatrend for Manufacturers and the Trade
Sunday       Fresh Marketing – Innovative and Effective Ideas
Monday      Retailing with Profile – Toy Shops as Brands
Tuesday     The World of Licenses – Potential for the Toy Trade
On Friday at 2 p.m., Richard Gottlieb, President of USA Toy Experts, presents the results of the “Building Our Future Toy Conference” on  Engineer or nursery school teacher!? Do toys influence our development? The timetable for all events is available at www.toyfair.de/toybusinessforum and in the fair calendar. The cooperation partner is the magazine “das spielzeug” from Meisenbach Verlag, Bamberg.

•   Special show “Toys go green”, 3–8.2.2011, central (Mitte) entrance
Theme islands on a centrally located display area of 250 m² present many aspects of natural toys and sustainable toy production. The TÜV Rheinland Group is available at the fair to answer more detailed questions. The Toy Business Forum on Saturday and the 2nd Global Toy Conference on Tuesday also deal with sustainability. Information is obtainable on the Internet at www.toysgogreen.de.

ToyInnovation – the innovation programme at the fair

•   ToyAward, InnovationCenter, hall 4, C-19–E-20
A jury of experts chooses the most creative innovations in a two-stage selection procedure and these products receive the ToyAward in five categories. As a new feature, all fair visitors are called upon to choose a main winner in the InnovationCenter during the fair.

•   InnovationCenter, 3–8.2.2011, hall 4, C-19–E-20
The InnovationCenter at the International Toy Fair offers a practical overview for anyone looking for trends and innovations. The nominations and winners of the ToyAward 2011 and many other products are on display together with contacts and information. A summary of these is also provided in the InnovationGuide. This information medium for traders and buyers is available in the online catalogue from 2.2 and in the InnovationCenter from 3.2.


Toy Network – the toy network meets

•   GamesCafé, 3–8.2.2011, hall 10.0, B-05
Many game designers present their latest game ideas personally. The press events for all game presentations can be found in the press event planner. The GamesCafé is a cooperation between the German Games Archive in Nuremberg, the Game Designer Association and Spielwarenmesse eG.

•   New Exhibitor Center, 3–8.2.2011, hall 11.1

The International Toy Fair offers interested visitors direct contact with altogether 58 first-time exhibitors from all over the world in the New Exhibitor Center. There are also toy manufacturers exhibiting in Nuremberg for the first time in all the halls. Their stands and entries in the online catalogue are marked “New”.

•   Young innovative companies, 3–8.2.2011, hall 11.1
20 young start-ups present “innovations made in Germany” in the pavilion for young innovative companies. The project supported by the Federal Ministry of Economics and Technology is present at the International Toy Fair for the first time.

•   International country pavilions, 3–8.2.2011, various halls
A total of 19 country pavilions from 15 nations enable a targeted search for products from individual international markets. The International Pavilion Guide provides a detailed overview in brochure form (obtainable at the fair information counters) or on the Internet at: www.toyfair.de/online-katalog/international-pavilion-guide
The 61 Chinese exhibitors in the pavilion organized by Spielwarenmesse eG in hall 11.0 appear under the name of “Best of China” from 2011 onwards. The area of this pavilion has quadrupled within three years.

•   Testing & Inspecting Center, 3–8.2.2011, hall 11.1

The toy industry focuses on toy safety. International test institutes present their services and test methods in the Testing & Inspecting Center. Demonstrations take place in the mini lab daily at 10–11.30 a.m. and 3–4.30 p.m.

•   LicenseCenter, 3–5.2.2011, foyer of Brüssel hall, CCN Mitte
The redesigned LicenseCenter invites all licensors, licensees and licensing agencies to the LicenseLounge for networking. The International Trend Selection and the presentation of license themes provide an overview of the hot trends in the international licensing industry for 2011. The licenses and products exhibited at the fair are listed in the LicenseGuide, which is available on the Internet from February 2011 and at the fair info terminals from 3.2.2011.

•   ToyShop in CCN Ost, level 0
Fair visitors find a large selection of souvenirs or mementoes with the International Toy Fair logo in the ToyShop. The high-quality business, leisure and lifestyle articles make ideal souvenirs.


Events in Nuremberg city

•   Photo & interview session for Enjoy Toy Fair City – Nürnberg spielt mit!
Tuesday, 1.2.2011, 11 a.m., in Galeria Kaufhof department store, level 0, Königstraße 42-52, 90402 Nürnberg (for press only)

Spielwarenmesse eG and the Business Initiative Group provide information about the city marketing organization’s programme for the International Toy Fair.

•   24th Nuremberg Games Festival, 4–8.2.2011
eckstein, Burgstr. 1-3, 90403 Nürnberg,  www.nuernberger-spiele-fest.de
More than 800 board and card games, many workshops and new product tests attract visitors to the city centre of Nuremberg. The programme is available on the Internet.

•   Reading: Lucas Bahl – Spielzeugstadt (crime novel), 4.2.2011, 7 p.m.
Zeitungs-Café Hermann Kesten in the city library, entrance in Peter-Vischer-Str. next to Katharinenruine, 90403 Nürnberg

An exciting reading from this novel about murderous toys and greed in the toy city. Presenter: Dr. Helmut Schwarz, Director of the Toy Museum.

•   Toy Museum, Karlstraße 13-15, 90403 Nürnberg
Opening times/prices:
The Toy Museum presents four floors of toys dating from the ancient world to the present day and the current special exhibition “ABC and Times Table – Four Centuries of Educational Games”. Director Dr. Helmut Schwarz invites visitors to a guided tour at 6.30 p.m. on Sunday, 6 February.

•   Germanisches Nationalmuseum, toy collection of over 20,000 exhibits, Kartäusergasse 20, 90402 NürnbergSee Internet site for opening times and prices: www.gnm.de

Details of the following events and times are available on the Internet: www.toyfair.de/nuernberg
•   Comic Day on 5.2.2011, from 1–5 p.m. in the pedestrian precinct - Licensed figures visit the Nuremberg city centre.
•   Fair Meeting-Point on the square in front of St. Lorenz Church
•   St. Lorenz programme during the International Toy Fair 2011, 3–6.2.2011
•   Exhibition on “Naturally Playing” in the Sparkasse Nürnberg, Lorenzer Platz - Self-made toys and games from the schools competition in 2011
•   Toy tour through the old town quarter of Nuremberg

27.01.2011 – dwi / km



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