Spielwarenmesse: Pressemitteilungen der Aussteller

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Presseinformationen der Aussteller 2019



Track by track, vehicle by vehicle and destination by destination, the popular BRIO World railway system continues to grow this year,  meaning that there’s even more to explore in the open-ended range forpre-schoolers. In 2019, you’ll get to meet our exciting additions to the recently launched Smart Tech range, re-live memories of your first ever trip to the farm, and you might even be lucky enough to see a few lions and zebras along the way.
Our Smart Tech journey started in late2017 when the Smart Tech Engine first left the train station, bringing new and exciting features to BRIO World. Since then, we’ve been adding new destinations and functionality to the range and this year BRIO World continues to grow “smarter”.
Get ready to swing into action, make light work of heavy loads, and cross new bridges as we proudly launch our new Smart Tech products; Lift & Load Crane, Container Crane and Lifting Bridge. Adding to the success of the already popular Lift & Load products, the added functionality made possible with Smart Tech allows the Smart Tech Engine to communicate with these new novelties, animating the child’s imaginative play with fun and surprising movement, lights and sound.
“Adding technological elements to our toys is a really interesting innovation for us. Our goal is to elevate the quality of play for the child – adding new and exciting functions whilst maintaining our classical  approach to play – something we know that parents really appreciate
these days”, says Erik Söderlind, Design Manager at BRIO AB. “With Smart Tech, your child really takes full control of the play, acting out different stories and adventures as they play. You can
really imagine that there’s a little train driver inside the Smart Tech Engine -driving around the BRIO World, tooting the horn as he goes about his journey”.
Things aren’t just getting smarter in BRIOWorld, but a little wilder too. In 2019, we expand upon our existing Safari range with a selection of new safari themed products. The Safari Adventure Set adds new dimensions to the BRIO World, focusing on roleplay scenarios with animals as well as  classic railway play. You’ll also see a new Safari Airplane, Safari Rhino
Train, and a collection of different Animal Wagons released.
“We love introducing new play elements to our ranges, and we know that children really love to roleplay with animals. The mysterious and  fascinating animals of the savannah add an interesting element to the play in a fun and recognisable way for children”, says Stina Wallin, Category
Manager for BRIO Railway toys.
This year, we’re also adding to our fantastic My First Railway range with
a new playset; My First Farm. The My First Railway product range has
been a great success with consumers, providing a playful introduction to  the fun of railway play. These products have been specifically designed for a younger audience than our BRIO World range, utilising a dynamic mix of bright and bold colours with frustration-free features.
“This new playset obviously has all the playful characteristics of our My First Railway range, with wooden tracks, colourful buildings and classic
train play. But it’s also designed to help teach toddlers about farmyard animals”, explains Daniel Mauritzon, Product Designer for Railway Toys. “The five wooden animals that fit into the wagons each come with three distinct sounds, which are activated automatically when placed in the farm meadow”.
These are just a few of our new railway toys that will be released in 2019, so you can imagine that building your own BRIO World has never been so exciting. It’s time to climb on board and full steam ahead!
Through play, children’s growing bodies and minds get all the stimulation that they need to develop.That’s why all our toys are  designed to support each stage of a child’s development – from  scientific to social, and from early infant care to pre-schoolers and  beyond. This year, we have many exciting new releases for children of all ages.
Our beloved Dachshund has been helpingto encourage toddlers to walk for 60 years now, and to pay tribute to this great feat, we’re celebrating with a special addition release: the 60th Anniversary Dachshund. This classic pull-along toy has been the ideal companion for generations of toddlers, walking by their side as they make their first steps into the world.
“With colourful looks, playful dots and an elegant design, we hope that
this celebratory little pooch will bring joy to toddlers and maybe stir some
happy memories for their parents too”, says Annica Nygren, Category  Manager. “Taking this toy dog for a walk around the room or in the garden encourages your toddler to walk and improve their balance”.
Another one of our classic toys is also making some new friends in 2019. The push-along BRIO Race Car will be joined by a Remote-Control Race Car and Ride-on Race Car, both flaunting the iconic BRIO design and striking red colour.
“The Remote-Control Race Car is a motorised version of our classic BRIO
Race Car, with a simple remote to make steering easy and exciting for even the youngest Formula 1 driver. The wireless antenna is cleverly hidden to avoid damage and accidental breakage. And your toddler can also steer the race car without having to point the remote at the car, making steering straightforward and frustration-free”, explains Dan Nordlund, Product Designer.
“The new Ride-on Race Car aims to give toddlers a real-life driving  experience, steering the car around the house whilst honking the wooden horn. We’ve thought a lot about the ergonomics for the child when  designing the car – making sure that it’s easy to sit in, push
and steer at the same time”.
We’ve walked. We’ve driven. Now we build! Our BRIO Builder range is growing this year with some exciting additions. The Builder Motor Set and Builder Record & Play Set add new elements of play to the open-ended construction system where imagination is the only limit. Whatever you choose to build, whether it’s vehicles, characters, robots or something entirely new to this world, you can now bring them to life with motorised
motion and your very own sounds.
“The BRIO Builder system has a lot of history and is something really close to our hearts here at BRIO, and the idea of entirely open-ended play really appeals to me personally”, says Erik Söderlind, Design Manager.  “Being able to create whatever you want, with no right or wrong way, helps children to explore the world as they play, trying new things without any restrictions. To be able to add to this fantastic product range
with unintrusive innovation is something we’re really proud of this year”. Last year, we successfully introduced a new metal marble-based game to the BRIO range by way of the exciting Pinball Game. An instant classic, this product looked truly at home alongside the modern Take Along Labyrinth and the ever-popular Labyrinth Game. For 2019, we have focused on ramping up the challenge for all the Labyrinth Game lovers out there with a new Labyrinth Activity Board. This add-on product takes
the Labyrinth to a whole new skill level, practicing fine motor skills, concentration and co-ordination as you play. Do you have the skill to complete it?
Traditional play values remain a core part of our focus with BRIO toys, and in 2019, we will see some exciting new additions to some of the favourites in the BRIO range. Come and join the fun.



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