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Presseinformationen der Aussteller 2020

SIMBA DICKIE GROUP GmbH

For the next generation of racers - The red-hot Formula E Collection from Dickie Toys and Majorette

Racing cars without noisy, smelly engines are nothing new. They can be
found in children’s bedrooms all over the world. Now, however, the
futuristic ABB FIA Formula E Championship has taken quiet, electric
motorsport out of the playroom and on to real-world tracks. Teams have
been taking part in the official world championship for all-electric singleseaters
since 2014. And as if that weren’t groundbreaking enough, the
races are run on temporary street circuits, so fans can cheer on their
favourite teams and admire their vehicles in city centres all over the
world, including London, Paris and Berlin.
Toy manufacturers Dickie Toys and Majorette aren’t just famous for their
love of cars. They also have a great instinct for the latest trends among
fans of all ages – as demonstrated by their current ranges. With the redhot
new Formula E Collection, Dickie Toys and Majorette have captured
the zeitgeist once again, quickening the pulses of motorsport fans all over
the world. The three pull-string single-seaters are around 14 centimetres
long and available in the championship’s official livery as well as the
colour schemes raced by the DS Techeetah and Nissan e.dams teams. The
Dickie Toys range also includes two mini RC cars. Both models feature 2-
channel radio control systems, and are available in the same three colour
schemes as the pull-string versions. The base of their striking helmetshaped
packaging doubles as the remote control unit. The Formula E RC
Gen2 car is a real highlight of the range. The 1:14 scale racer of at least
36 centimetres in length, featuring a 3-channel remote control and
resplendent in the original ABB FIA Formula E Championship livery, will
provide hours of fun for fans of all ages. And as you would expect for such
a modern vehicle, it also features the very latest charging technology. The
RC racer comes with a USB charging cable, which ensures it is ready to get back on track in no time. The pistol-grip style radio control unit allows for progressive, touch sensitive throttle and steering inputs, and can also be
used to activate Attack Mode. Just like the real Formula E car, this boosts
the racer’s top speed (from 8 to 11 km/h) for a period of five seconds and
makes the cockpit protection halo light up in blue.
Majorette’s range focusses on miniature die-cast metal versions of the
cars on the Formula E grid. It features the championship’s top five teams,
alongside 2020 newcomer Porsche. The racers come in attractive
packaging, complete with a collector’s box featuring the drivers’ pictures
and signatures. The special five-piece gift set will include two exclusive
cars, which are only available as part of the set.

 

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