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Presseinformationen der Aussteller 2020

geobra Brandstätter Stiftung & Co. KG

PLAYMOBIL Wins The NPD Group’s European Toy Industry Award at Spielwarenmesse

PLAYMOBIL Board Member Roger Balser accepted the award
(PLAYMOBIL / geobra Brandstätter Stiftung & Co. KG) Bild in Druckqualität anfordern

Nuremberg – January 30, 2020 – PLAYMOBIL received The NPD Group’s European Toy Industry Award1 for Top Gaining Toy Property of 2019 in the Explorative Toys category. The awards were shared with the winners at Nuremberg International Spielwarenmesse in Germany.
The awards were given to the manufacturers and licensors of Europe’s top gaining toy properties by category, as well as the top gaining toy property of the year, according to NPD’s Retail Tracking Service.

“We feel honoured about receiving this award in recognition of our business strategy and the efforts we are taking to pave the road for a successful future of the PLAYMOBIL brand. We see a large potential in our numerous new offers and themes, and want PLAYMOBIL to become a long-term companion for consumers and trade partners alike”, says Roger Balser, Chief Commercial Officer – Market and Customer Management, at geobra Brandstätter Stiftung & Co. KG.
“These awards recognize achievements and unique successes in a fast-paced and increasingly competitive environment,” said François Klipfel, President, Toys, The NPD Group. “We congratulate all of this year’s European award winners, and wish them continued success in 2020.”
[1] Source: The NPD Group/ Retail Tracking Service, Euros Sales, January-December 2019.
*Europe includes the UK, Germany, France, Italy, Spain, Belgium and the Netherlands
**Properties with the largest increases in euro sales year over year
About PLAYMOBIL and geobra Brandstätter Stiftung & Co.KG
geobra Brandstätter Stiftung & Co.KG - headquartered in Zirndorf, Germany - is the producer of PLAYMOBIL and known for premium toy quality made in Europe. The 7.5 cm tall PLAYMOBIL figure is the cornerstone of this creative toy system, and is an internationally award-winning product. The imaginative role play opportunities, integrated with a variety of historical and modern play themes, are fascinating to children and highly valued by parents and educational practitioners alike. Since its launch in 1974, more than 3 billion PLAYMOBIL figures have been produced. The company distributes its toy system, consisting of around 40 different play themes, in approximately 100 countries and employs more than 4,600 people. Worldwide turnover for the Brandstätter Group reached 742 million Euros in 2019. PLAYMOBIL’s certified high quality is guaranteed by using company-owned European production sites in Germany, Malta, the Czech Republic and Spain. Since 2000, the innovative company has also been producing the LECHUZA brand of high-quality plastic planters with sub-irrigation system, as well as design garden furniture since 2015.

For more Information about NPD Group, please visit www.npd.com


Björn Seeger

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